Rich deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
19 of 30 matches
Only showing matches made for oily skin.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $44 at Sephora
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $16 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for rich deep skintones with warm bronze undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for rich deep skintones with warm undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for rich deep skintones with neutral golden undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$36 less (82%)Matches: Same natural finishSame medium coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$29.60 less (67%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim transfer resistance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautySephora$4 less (9%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim transfer resistanceNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty$9 less (20%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Slightly lighterDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Does not claim transfer resistance
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta BeautyCosts $4 moreMatches: Same natural finishBoth claim long-wearingClaims not settling into lines
Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Deep - Neutral
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautySephora$8 less (18%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNot marketed for normal skin
Looks identical · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for normal skin
Retailer shade note: very rich - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)$2 less (5%)Matches: Same warm undertoneClaims not settling into linesClaims a lightweight feel
Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$7 less (16%)Matches: Same natural finishClaims a blurring effectBoth claim long-wearing
Differences: Slightly lighterOlive rather than warm undertoneBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Ultra Rich skin with neutral-olive undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $14 moreMatches: Same natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same natural finishSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 33% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Same medium coverageBoth claim long-wearingBoth claim transfer resistance
Differences: Neutral rather than warm undertoneMatte rather than natural finishNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: rich, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (43%)Matches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same natural finishSame medium coverageClaims a skin-like finish
Differences: Slightly lighterNeutral rather than warm undertoneNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Not marketed for dry skin
Retailer shade note: for rich deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyShowing 12 of 17 matches
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 495 (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
27W
$30
62H espresso honey
$32
17.75 Deep
$36
8N
$38
6N1
$34
NC63
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Makeup By Mario SurrealSkin Natural Finish Foundation in 30 W, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 495. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Natural Finish Foundation in 30 W.
6 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation in 64 Rich Neutral, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 495. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 64 Rich Neutral.
9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Makeup By Mario SurrealSkin Natural Finish Foundation 30 W
SephoraYour shade $44 at Sephora
e.l.f. Cosmetics Soft Glam Satin Foundation 64 Rich Neutral
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
