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Lip Line Enhancing Hydrating Longwear Lip Liner Pencil Bare dupes and alternatives Glossier

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Closest shade matchClosest overall alternative: Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner Stormy

The equivalent shade and the most similar lip liner overall.

Your shade
Glossier
BareChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: —
The match
Anastasia Beverly Hills
Stormy
Colour family, undertone and depth: Other · Cool · Medium
Finish and opacity: Matte · Opaque
Overall match
82out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Shade match
84out of 100
Colour
90
Depth
97
Undertone (Undertone and colour family)
50
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
Costs $2 more

Your shade $20 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    506 Endless Cacao
    Shade match 82
    $26SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Does not claim hydration

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: Cool Taupe Brown

    Medium confidence· Digital match

    View match
  2. #3 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Shaded Taupe
    Shade match 83
    $24Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 58% ingredient overlap

    Differences: Does not claim hydration

    Retailer shade note: cool taupe brown

    Medium confidence· Digital match

    View match
  3. #4 · Summer Fridays

    SoftLine Lip Liner Creamy Sculpting Lip Pencil

    Espresso - deep neutral brown
    Shade match 74
    $20SephoraSephoraSame price

    Matches: Same cool undertoneSame longevity: long-wearingClaims waterproof

    Differences: Deeper

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    83
    Comfort & suitability
    100

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper

    Medium confidence· Digital match

    View match
  4. #5 · Sacheu

    Peel Off Lip Liner STAY-N

    Slow Burn
    Shade match 69
    $14Ulta BeautyUlta Beauty(product price)$6 less (30%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeperDoes not claim comfort

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim comfort

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  5. #6 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Spiced Chai
    Shade match 71
    $26SephoraSephoraCosts $6 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: neutral medium brown

    Medium confidence· Digital match

    View match
  6. #7 · Fara Homidi

    Smudge & Contour Lip Pencil

    Faun
    Shade match 65
    $36SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourLighterNude rather than brown

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · Does not claim comfort

    Retailer shade note: very soft beige with cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · Refy

    Lip Sculpt Longwear Liner

    Sepia
    Shade match 78
    $26SephoraSephoraCosts $6 more

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: dark neutral brown

    Medium confidence· Digital match

    View match
  8. Shade match 69
    $16SephoraSephora$4 less (20%)

    Matches: Same longevity: long-wearingClaims waterproofSame format and precision: pencil

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    83
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim comfort

    Retailer shade note: soft matte soft brown

    Medium confidence· Digital match

    View match
  9. #10 · Versed

    Lip Frame Defining Lip Liner

    Match
    Shade match 58
    $12.99Ulta BeautyUlta Beauty$7.01 less (35%)

    Matches: Same cool undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourNude rather than brown

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than brown

    Retailer shade note: Pink Beige

    Medium confidence· Digital match

    View match
  10. #11 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Travis
    Shade match 62
    $26SephoraSephoraCosts $6 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourWarm rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  11. #12 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Jeff
    Shade match 62
    $26SephoraSephoraCosts $6 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: intense deep brown

    Medium confidence· Digital match

    View match
  12. #13 · Westman Atelier

    Lip Shape Defining Lip Liner

    Biscuit
    Shade match 57
    $34SephoraSephoraCosts $14 more

    Matches: Same longevity: long-wearingSame format and precision: pencilBoth claim comfort

    Differences: Noticeably different swatch colourWarm rather than cool undertone

    Score details
    Shade match
    57
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone

    Retailer shade note: beige coffee

    Medium confidence· Digital match

    View match
  13. #14 · Yves Saint Laurent

    Kiss Shaper Long-Lasting Sculpting Lip Liner

    107 COCOA FLIRT
    Shade match 80
    $29SephoraSephoraCosts $9 more

    Matches: Same cool undertoneClaims smudge and transfer

    Differences: 8-hour wear rather than long-wearing (longevity)Does not claim comfortDoes not claim hydration

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 42% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: chestnut brown

    Medium confidence· Digital match

    View match
  14. #15 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Demi Draw
    Shade match 68
    $12Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Same longevity: long-wearingClaims smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colourWarm rather than cool undertone

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone

    Retailer shade note: medium gray-brown

    Medium confidence· Digital match

    View match
  15. #16 · Sacheu

    Peel Off Lip Liner STAY-N

    Low Key
    Shade match 58
    $14Ulta BeautyUlta Beauty(product price)$6 less (30%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNude rather than brown

    Score details
    Shade match
    58
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Nude rather than brown · Does not claim comfort

    Retailer shade note: light nude

    Medium confidence· Digital match

    View match
  16. #17 · MAC Cosmetics

    Lip Liner Pencil

    Stone
    Shade match 75
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: LighterNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Not listed rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: muted greyish-taupe brown

    Medium confidence· Digital match

    View match
  17. #18 · Natasha Denona

    I Need A Nude Lip Liner

    NB3.5 Storme
    Shade match 69
    $25SephoraSephoraCosts $5 more

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Neutral rather than cool undertoneNude rather than brownDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Nude rather than brown · Does not claim hydration

    Retailer shade note: neutral beige

    Medium confidence· Digital match

    View match
  18. #19 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    506 Endless Cacao
    Shade match 69
    $27SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourDoes not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 64% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim hydration

    Retailer shade note: cool taupe brown

    Medium confidence· Digital match

    View match
  19. #20 · Kylie Cosmetics

    Precision Pout Lip Liner

    Something Greige
    Shade match 66
    $19Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Noticeably different swatch colourNude rather than brownDoes not claim hydration

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than brown · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #21 · Morphe

    Signature Lip Pencil

    Rock Steady
    Shade match 70
    $7Ulta BeautyUlta Beauty(product price)$13 less (65%)

    Matches: Same cool undertoneSame format and precision: pencilBoth claim comfort

    Differences: Noticeably different swatch colourDeeperNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Not listed rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: grey taupe brown

    Medium confidence· Digital match

    View match
  21. #22 · NARS

    Long Lasting Matte Lip Liner

    Toxic
    Shade match 67
    $26SephoraSephoraCosts $6 more

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  22. #23 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Lip Lock
    Shade match 71
    $12Ulta BeautyUlta Beauty$8 less (40%)

    Matches: Same longevity: long-wearingClaims smudge and transferClaims waterproof

    Differences: Warm rather than cool undertoneDoes not claim hydration

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    70

    Slight colour difference · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Does not claim hydration

    Medium confidence· Digital match

    View match
  23. #24 · Fara Homidi

    Smudge & Contour Lip Pencil

    Riche
    Shade match 55
    $36SephoraSephoraCosts $16 more

    Matches: Same longevity: long-wearingSame format and precision: pencilBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneDoes not claim comfort

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Does not claim comfort

    Retailer shade note: warm, mid-tone brown

    Medium confidence· Digital match

    View match
  24. #25 · Sephora Collection

    Colorful 8HR Longwear Transferproof Lip Liner

    15 Molasses
    Shade match 73
    $13SephoraSephora$7 less (35%)

    Matches: Same cool undertoneClaims smudge and transferBoth claim comfort

    Differences: Lighter8-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Slight colour difference · Matte

    Ingredients (not scored): 56% ingredient overlap

    Differences: Lighter · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: matte dark chocolate brown

    Medium confidence· Digital match

    View match
  25. #26 · MAC Cosmetics

    Lip Liner Pencil

    Cork
    Shade match 71
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same format and precision: pencil

    Differences: Warm rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Vanilla Sky
    Shade match 64
    $6Ulta BeautyUlta Beauty(product price)$14 less (70%)

    Matches: Same longevity: long-wearingClaims smudge and transferBoth claim hydration

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    64
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Nude rather than brown · Does not claim comfort

    Retailer shade note: light beige

    Medium confidence· Digital match

    View match
  27. #28 · Kylie Cosmetics

    Precision Pout Lip Liner

    Chill Brown
    Shade match 63
    $19Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Same longevity: long-wearingClaims smudge and transferSame format and precision: pencil

    Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Does not claim hydration

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  28. #29 · Bobbi Brown

    Lip Liner Pencil

    Cocoa
    Shade match 71
    $35SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)Does not claim comfort

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: a beige plum brown

    Medium confidence· Digital match

    View match
  29. #30 · Makeup By Mario

    Ultra Suede Sculpting Lip Pencil

    Almond
    Shade match 55
    $26SephoraSephoraCosts $6 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourLighterWarm rather than cool undertone

    Score details
    Shade match
    55
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Does not claim comfort · Does not claim hydration

    Retailer shade note: light caramel brown

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest match works

Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Stormy, against Glossier Lip Line Enhancing Hydrating Longwear Lip Liner Pencil in Bare. Every attribute compared, with its share of the score.

ComparedYour shadeBareClosest matchStormyScore
Shade match60% of overall84
Colour90#866e6c#806c6dVery close colourColour difference 2.3 (0 is identical)
Depth97Deep / darkMediumCloseDepth difference 1.6 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family0BrownOtherDifferentDifferent colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 2 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 82/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner in Stormy.

Same or better

  • Very close colour
  • Same cool undertone
  • Same longevity: long-wearing
  • Same format and precision: pencil

Different

  • Does not claim comfort
  • Does not claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptiondark chocolateneutral grey with a violet-lavender undertone
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Stormy

Best price
$22SephoraSephora
Costs $2 more

Your shade $20 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.