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Stretch Concealer for Dewy Buildable Coverage Medium 4 dupes and alternatives Glossier

Light medium · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin.

  • 10 matches have no skin type listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 35N medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Medium 4Change shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
Tarte
35N medium
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $10 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 270N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Glossier
Medium 4Change shade
Depth and undertone: Light medium · Cool · pink
Finish and coverage: Radiant · Buildable coverage
The match
Rare Beauty
270N
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
85out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$24SephoraSephora
Costs $2 more

Your shade $22 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 83
    $24SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$14 less (64%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneSatin rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Satin rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 90 Sand
    Shade match 92
    $22$32SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    250W
    Shade match 79
    $24SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 74 Beige
    Shade match 91
    $22$32SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $39SephoraSephoraCosts $17 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: Light, Cool Rosy

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $30SephoraSephoraCosts $8 more

    Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Natural rather than radiant finishFull rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $30Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 70 Vanillia
    Shade match 87
    $22$32SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 83
    $36SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 58 Honey
    Shade match 87
    $22$32SephoraSephoraSame price

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 62 Porcelain Beige
    Shade match 86
    $32Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim not settling into lines

    Retailer shade note: medium fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 82
    $36Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneMedium-full rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium-full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: fair/medium with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $30SephoraSephoraCosts $8 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $36Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Same radiant finishClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMedium-full rather than buildable coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium-full rather than buildable coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: medium with neutral/pink undertones

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $39SephoraSephoraCosts $17 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    86
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than buildable coverage

    Retailer shade note: Light, Neutral

    Medium confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Liquid Touch Brightening Concealer

    240W
    Shade match 71
    $24SephoraSephoraCosts $2 more

    Matches: Same radiant finishClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than buildable coverage

    Score details
    Shade match
    71
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than buildable coverage

    Retailer shade note: light medium with warm olive undertones

    Medium confidence· Digital match

    View match
  18. Shade match 87
    $17SephoraSephora$5 less (23%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Medium 4 (Light medium · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Light 4

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Light 4

    • Close colour
    • Light · Cool · pink undertone

    $34

Closest foundations

  1. Tarte Amazonian Clay Blurring Powder Foundation

    20N light neutral

    Tarte Amazonian Clay Blurring Powder Foundation, shade 20N light neutral

    • Looks identical
    • Light medium · Cool undertone

    $40

  2. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    4

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 4

    • Looks identical
    • Light medium · Cool undertone

    $41

  3. Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint

    180 P

    Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint, shade 180 P

    • Looks identical
    • Light · Cool · pink undertone

    $24

  4. e.l.f. Cosmetics Soft Glam Satin Foundation

    23 Light Cool

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 23 Light Cool

    • Very close colour
    • Light · Cool undertone

    $8

  5. NARS Natural Radiant Longwear Foundation

    Vallauris - Medium 1.5

    NARS Natural Radiant Longwear Foundation, shade Vallauris - Medium 1.5

    • Very close colour
    • Light medium · Cool undertone

    $55

  6. Ulta Beauty Collection Complexion Crush Foundation

    Light To Medium Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Light To Medium Cool

    • Very close colour
    • Light medium · Cool undertone

    $16

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 35N medium, against Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4Closest shade match35N mediumScore
Shade match55% of overall97
Colour96#dfb189#e3b68fLooks identicalColour difference 1.3 (0 is identical)
Depth96Light mediumLightCloseDepth difference: 2.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, combination, oilySkin-type suitability not published for one product
Overall match 77/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 35N medium.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than buildable coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of radiant
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 270N, against Glossier Stretch Concealer for Dewy Buildable Coverage in Medium 4. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 4Closest overall alternative270NScore
Shade match55% of overall83
Colour89#dfb189#ebb88fVery close colourColour difference 2.4 (0 is identical)
Depth91Light mediumLightCloseDepth difference: 4.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65Cool · pinkNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100RadiantRadiantSameSame radiant finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedOily, dry, combination, normalSkin-type suitability not published for one product
Overall match 85/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 270N.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than buildable coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Neutral rather than cool undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Tarte Shape Tape Full Coverage Matte Concealer 35N medium

Best price
$32SephoraSephora
Costs $10 more

Your shade $22 at Sephora

SephoraView at Sephora

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 270N

Best price
$24SephoraSephora
Costs $2 more

Your shade $22 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.