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Stretch Concealer for Dewy Buildable Coverage Very Deep 4 dupes and alternatives Glossier

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Medium2
  • Medium to full0
  • Full0
  • Buildable0

Finish

Formulation

Preferences

Fragrance-free4No drying alcohol4Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches made for sensitive skin.

  • 9 matches have no skin type listed and are not shown.

Closest shade match: Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer 190

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Glossier
Very Deep 4Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Buildable coverage
The match
Maybelline
190
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant finish
Shade match
66out of 100
Colour
43
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
$9.01 less (41%)

Your shade $22 at Sephora · product price; shade not separately priced

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 65
    $34SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    65
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    50

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 56
    $34SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    56
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    50

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish · Medium rather than buildable coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 45
    $12.99Ulta BeautyUlta Beauty(product price)$9.01 less (41%)

    Matches: Same neutral undertoneSame radiant finishBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNo long-wear claim

    Score details
    Shade match
    45
    Finish & visual result
    100
    Wear & performance
    59
    Skin suitability
    50

    Visibly different colour · Radiant finish

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Glossier Stretch Concealer for Dewy Buildable Coverage Very Deep 4 (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Fluid Foundation for Buildable Coverage

    Very Deep 4

    Glossier Stretch Fluid Foundation for Buildable Coverage, shade Very Deep 4

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

Closest foundations

  1. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    20W Victorville

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 20W Victorville

    • Close colour
    • Rich deep · Warm undertone

    $36

  2. L'Oréal Paris Infallible Pro-Matte Foundation

    114 Rich Chocolate

    L'Oréal Paris Infallible Pro-Matte Foundation, shade 114 Rich Chocolate

    • Slight colour difference
    • Rich deep · Neutral · neutral golden undertone

    $9.90

  3. Hourglass Veil Hydrating Skin Tint Foundation

    18

    Hourglass Veil Hydrating Skin Tint Foundation, shade 18

    • Slight colour difference
    • Rich deep · Neutral undertone

    $49

  4. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Deep 36

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Deep 36

    • Slight colour difference
    • Rich deep · Neutral undertone

    $69

  5. Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier R5

    Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides, shade Atelier R5

    • Slight colour difference
    • Rich deep · Neutral undertone

    $69

  6. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    10N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 10N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $35

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190, against Glossier Stretch Concealer for Dewy Buildable Coverage in Very Deep 4. Every attribute compared, with its share of the score.

ComparedYour shadeVery Deep 4Closest shade match190Score
Shade match55% of overall66
Colour43#3f2c10#45220bVisibly different colourColour difference 8.3 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 1 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coveragenot comparableBuildableNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Not publishedSensitiveSkin-type suitability not published for one product
Overall match 73/100Shade match 66/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer in 190.

Same or better

  • $9.01 less
  • Same neutral undertone
  • Same radiant finish
  • Both claim not settling into lines

Different

  • Visible colour difference
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs high

Where to buy 190

Match price
$12.99Ulta BeautyUlta Beauty
$9.01 less (41%)

Your shade $22 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.