Stretch Fluid Foundation for Buildable Coverage Deep 5 dupes and alternatives Glossier
4.1 (490)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Slightly deeper· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
65
Skin suitability
0
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: D8 - very deep with cool undertones
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Slightly lighter· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
67
Wear & performance
54
Skin suitability
68
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines
Matches: Same cool undertone· Same natural finish· Adds SPF 50
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
72
Wear & performance
54
Skin suitability
68
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very deep complexion with cool red undertones
Matches: Both claim 12-hour wear· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
80
Finish & visual result
61
Wear & performance
100
Skin suitability
73
Close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed
Matches: Very close colour· Same medium coverage· Both claim 16-hour wear
Differences: Slightly lighter· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
82
Finish & visual result
68
Wear & performance
72
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines
Matches: Same cool undertone· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly deeper· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
54
Skin suitability
68
Close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
79
Wear & performance
68
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: D7 - very deep with neutral undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: Deep to rich neutral undertone
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
54
Wear & performance
40
Skin suitability
68
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with a neutral cool undertone
The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Deep 5 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge, against Glossier Stretch Fluid Foundation for Buildable Coverage in Deep 5. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 5Closest match40C WengeHow they compareScore
Shade match55% of overall93
Colour60%88#503325#54311fVery close colourColour difference 2.5 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73SensitiveNormal, combination, sensitiveBoth marketed for sensitive skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $7 more
