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Stretch Fluid Foundation for Buildable Coverage Medium 1 dupes and alternatives Glossier

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Camel

The equivalent shade and the most similar foundation overall.

Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
86
Wear (Wear & performance)
86
Skin (Skin suitability)
0
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $4 more

Your shade $34 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Light Tan TG3
    Shade match 90
    $34Ulta BeautyUlta Beauty(product price)Same price

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    72
    Skin suitability
    68

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    30 Medium Warm
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    86
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $59Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    68

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: tanned amber for olive skin tones

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F6.5N
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$20 less (59%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #6 · Hourglass

    Vanish Seamless Finish Foundation Stick

    13.5 Natural Amber
    Shade match 94
    $49SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep, neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Hourglass

    Vanish Seamless Finish Foundation Stick

    15.5 Sable
    Shade match 94
    $49SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium deep, neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2OLIVE
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$9 less (26%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into linesNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame natural finishBoth claim 16-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    64
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-one medium with a warm undertone

    Medium confidence· Digital match

    View match
  9. #10 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F6.7NC
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$20 less (59%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  10. #11 · Tarte

    Maracuja Juicy Glow Tint

    35N Medium Neutral
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $8 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    68

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    23W Bisque
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: light medium with yellow undertones

    Medium confidence· Digital match

    View match
  12. Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$26 less (76%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  13. #14 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 280 N
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$18 less (53%)

    Matches: Very close colourSame neutral undertoneAdds SPF 30

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Medium 1 (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Close colour
    • Medium · Neutral undertone

    $22

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N26

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N26

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $35

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Very close colour
    • Medium · Neutral undertone

    $30

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    360

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 360

    • Very close colour
    • Medium light · Neutral undertone

    $30

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $22

  6. Rare Beauty Liquid Touch Brightening Concealer

    360W

    Rare Beauty Liquid Touch Brightening Concealer, shade 360W

    • Looks identical
    • Medium light · Olive · warm olive undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel, against Glossier Stretch Fluid Foundation for Buildable Coverage in Medium 1. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 1Closest matchCamelScore
Shade match55% of overall97
Colour95#d39f68#d69f6bLooks identicalColour difference 1.4 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs moderate

Where to buy Camel

Best price
$38SephoraSephora
Costs $4 more

Your shade $34 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.