Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
17 of 31 matches
Only showing matches with a natural finish.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $34 at Sephora · product price; shade not separately priced
NARS Pure Radiant Tinted Moisturizer SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta Beauty
Macy's$50View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $34 at Sephora
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $7 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: fair neutral
High confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta BeautyCosts $5.50 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim
Retailer shade note: very fair cool skin with pink undertones
High confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyUlta BeautyCosts $8 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $20 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $6 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Light rather than medium coverageDoes not claim a lightweight feel
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: light with cool neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$40View at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty(product price)$20.01 less (59%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$9 less (26%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $9 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Superbalanced Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyMacy's$43View at Macy'sUlta BeautyCosts $7 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines
Retailer shade note: light with cool neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautySephoraCosts $14 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta BeautyCosts $11 moreMatches: Very close colourSame natural finishBoth claim 16-hour wear
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: level-one fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautyUlta BeautyCosts $8 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Retailer shade note: fair light
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sSephora$10 less (29%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$15.01 less (44%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonShowing 12 of 15 matches
The closest shade to Glossier Stretch Fluid Foundation for Buildable Coverage Very Light 2 (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Very Light 2
$22
170
$30
W3
$16.99
10.5 Light
$30
CN 10 Alabaster
$22
Affogato
Café Au Lait
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NARS Pure Radiant Tinted Moisturizer SPF 30 in Gotland, against Glossier Stretch Fluid Foundation for Buildable Coverage in Very Light 2. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Pure Radiant Tinted Moisturizer SPF 30 in Gotland.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Yepoda The Dewy Day in 2C, against Glossier Stretch Fluid Foundation for Buildable Coverage in Very Light 2. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Yepoda The Dewy Day in 2C.
7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
NARS Pure Radiant Tinted Moisturizer SPF 30 Gotland
Ulta BeautyYour shade $34 at Sephora · product price; shade not separately priced
Yepoda The Dewy Day 2C
SephoraYour shade $34 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
