Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lipstick overall.
SephoraYour shade $22 at Sephora
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at Sephora
Ulta Beauty$26View at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$6 less (27%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: 10-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: 10-hour wear rather than not listed (longevity)
Retailer shade note: matte dark brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: 12-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: 12-hour wear rather than not listed (longevity)
Retailer shade note: intense brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (50%)Matches: Very close colourSame cool undertoneSame opacity: opaque
Differences: Plum rather than brown16-hour wear rather than not listed (longevity)Does not claim hydration
Very close colour · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Plum rather than brown · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: brown plum
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$7.45View at WalmartUlta Beautyfrom $11 · product priceView at Ulta Beauty
CVS$11.89View at CVSWalmart$14.90View at WalmartSephora$6 less (27%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: 10-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: 10-hour wear rather than not listed (longevity)
Retailer shade note: matte deep plum brown
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame cool undertoneClaims comfort
Differences: Buildable rather than opaque (opacity)10-hour wear rather than not listed (longevity)
Very close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than opaque (opacity) · 10-hour wear rather than not listed (longevity)
Retailer shade note: burgundy brown
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $17 moreMatches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: Plum rather than brownDoes not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Plum rather than brown · Does not claim hydration
Retailer shade note: deep burgundy
Medium confidence· Digital match
Pat McGrath Labs MatteTrance Lipstick
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $6 moreMatches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Pink rather than brown16-hour wear rather than not listed (longevity)
Close colour · Glossy · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Pink rather than brown · 16-hour wear rather than not listed (longevity)
Retailer shade note: deep nude mauve pink
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beautyfrom $28 · product priceView at Ulta BeautyUlta Beauty$7 less (32%)Matches: Same opacity: opaqueBoth claim hydration
Differences: Neutral rather than cool undertoneNude rather than brownLong-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: deep dark chocolate nude
Medium confidence· Digital match
Juvia's Place The Nude Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$7 less (32%)Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Plum rather than brownLong-wearing rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Plum rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: burgundy
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: Purple rather than brown12-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Purple rather than brown · 12-hour wear rather than not listed (longevity)
Retailer shade note: deep eggplant purple
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)
Retailer shade note: cherry brown
Medium confidence· Digital match
NARS Explicit Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $26 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Red rather than brownLong-wearing rather than not listed (longevity)
Close colour · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Red rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: A blueish brown red
Medium confidence· Digital match
Dior Rouge Dior On Stage
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$10.01 less (46%)Matches: Same opacity: opaqueClaims comfortBoth claim hydration
Differences: Neutral rather than cool undertoneNude rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than brown
Retailer shade note: deep, chocolate nude
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$9.99View at TargetCVS$11.49View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.49View at WalgreensUlta Beauty(product price)$9.01 less (41%)Matches: Same cool undertoneSame opacity: opaque
Differences: Noticeably different swatch colour16-hour wear rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: rich mahogany
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTargetfrom $9.89 · product priceView at TargetCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephora$6 less (27%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Red rather than brown10-hour wear rather than not listed (longevity)
Close colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Red rather than brown · 10-hour wear rather than not listed (longevity)
Retailer shade note: matte burgundy red
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $27 moreMatches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Berry rather than brownLong-wearing rather than not listed (longevity)
Slight colour difference · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Berry rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: dark raspberry
Medium confidence· Digital match
Gucci Glow & Care Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraWalmart$8.40 less (38%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
No material differences in the data we have.
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
Walmart$13.60View at WalmartUlta Beauty$7 less (32%)Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Berry rather than brownLong-wearing rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Berry rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: blackened berry
Medium confidence· Digital match
Juvia's Place The Berries Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)$9.01 less (41%)Matches: Same opacity: opaque
Differences: Neutral rather than cool undertone16-hour wear rather than not listed (longevity)Does not claim hydration
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: intense blackened brown
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartWalgreens$10.99View at WalgreensCVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$7 less (32%)Matches: Same cool undertoneSame opacity: opaqueBoth claim hydration
Differences: Red rather than brownLong-wearing rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): no ingredient list for one product
Differences: Red rather than brown · Long-wearing rather than not listed (longevity)
Retailer shade note: deep wine red
Medium confidence· Digital match
Juvia's Place The Wines Velvety Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty$7 less (32%)Matches: Very close colourSame cool undertoneClaims comfort
Differences: Berry rather than brown
Very close colour
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than brown
Retailer shade note: mulberry
Medium confidence· Digital match
Morphe Liplock Glossy Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Both claim hydration
Differences: Neutral rather than cool undertone
Close colour · Satin
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Red rather than brown16-hour wear rather than not listed (longevity)
Slight colour difference · Glossy · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Red rather than brown · 16-hour wear rather than not listed (longevity)
Retailer shade note: merlot red
Medium confidence· Digital match
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty$28View at Ulta BeautyCVS$10.11 less (46%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourLighter16-hour wear rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Medium confidence· Digital match
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$11.89View at CVSSephoraCosts $7 moreMatches: Very close colourClaims transfer resistanceClaims comfort
Differences: Warm rather than cool undertonePlum rather than brownBuildable rather than opaque (opacity)
Very close colour · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · Plum rather than brown · Buildable rather than opaque (opacity) · Long-wearing rather than not listed (longevity)
Retailer shade note: warm plum
Medium confidence· Digital match
Violette_Fr LIP NECTAR Hydrating Lip Stain
Every store that sells this shade · prices as last checked
Sephora$29View at SephoraSephora$6 less (27%)Matches: Same cool undertoneSame opacity: opaqueClaims transfer resistance
Differences: Noticeably different swatch colourLighterNude rather than brown
Slight colour difference · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Nude rather than brown · 10-hour wear rather than not listed (longevity)
Retailer shade note: matte rosewood nude
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $3 moreMatches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)
Visibly different colour · Satin · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)
Retailer shade note: deep cool brown
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Same cool undertoneSame opacity: opaqueClaims comfort
Differences: Noticeably different swatch colourRed rather than brown12-hour wear rather than not listed (longevity)
Slight colour difference · Matte · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than brown · 12-hour wear rather than not listed (longevity)
Retailer shade note: deep dark blue red
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (45%)Matches: Same opacity: opaqueClaims comfortBoth claim hydration
Differences: Warm rather than cool undertoneBerry rather than brown
Close colour · Satin · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than cool undertone · Berry rather than brown
Retailer shade note: warm plum wine
Medium confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyShowing 12 of 29 matches
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Berry Mocha, against Glossier Ultralip High Shine Lipstick with Hyaluronic Acid in Crest. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick in Berry Mocha.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
SephoraYour shade $22 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
