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24 Hour Full Coverage Luminous Matte Finish Foundation 170W dupes and alternatives Gucci

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Live Tinted HUESTICK Complexion Stick 18 Light

The equivalent shade: scored on colour, depth and undertone only.

The match
Live Tinted
18 Light
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris Infallible Cushion Foundation 130 Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
130 Warm
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Match price
$19.99Ulta BeautyUlta Beauty
$49.01 less (71%)

Your shade $69 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    630 Capri
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: for light skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Warm
    Shade match 97
    $52Ulta BeautyUlta Beauty(product price)$17 less (25%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $15.13WalmartWalmart$53.87 less (78%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    125 Light Warm
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Live Tinted

    HUESTICK Complexion Stick

    17 Light
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  6. #8 · TIRTIR

    Mask Fit AI Filter Cushion

    22N SHELL BEIGE
    Shade match 88
    $25Ulta BeautyUlta Beauty$44 less (64%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    High confidence· Digital match

    View match
  7. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)$29.50 less (43%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for light warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty$53 less (77%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    430 Ivory Buff
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    340 Versatile Nu III (N)
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)$16 less (23%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  11. #13 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Light Cool
    Shade match 97
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Near-identical swatch colourSame warm undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: light beige with pinky- peach undertone for light skin

    Medium confidence· Digital match

    View match
  12. #14 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    320 Versatile Amande III (N)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)$16 less (23%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  13. #15 · ILIA

    True Skin Serum Foundation

    Molokai. SF2.5
    Shade match 98
    $56SephoraSephora$13 less (19%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 98
    $54SephoraSephora$15 less (22%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    55
    Wear & performance
    48
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 170W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Looks identical
    • Light · Warm undertone

    $32

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Beige

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Beige

    • Very close colour
    • Light · Warm · golden undertone

    $8

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Very close colour
    • Fair · Warm · golden undertone

    $36

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Very close colour
    • Light · Warm undertone

    $12.99

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Live Tinted HUESTICK Complexion Stick in 18 Light, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 170W. Every attribute compared, with its share of the score.

ComparedYour shade170WClosest shade match18 LightScore
Shade match55% of overall98
Colour97#e9be96#eabc94Looks identicalColour difference 1.0 (0 is identical)
Depth99LightLightSameDepth difference: 0.7
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 18 Light.

Same or better

  • $27 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Cushion Foundation in 130 Warm, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 170W. Every attribute compared, with its share of the score.

ComparedYour shade170WClosest overall alternative130 WarmScore
Shade match55% of overall95
Colour93#e9be96#f2c399Very close colourColour difference 1.7 (0 is identical)
Depth95LightFairCloseDepth difference: 3.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 95/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 130 Warm.

Same or better

  • $49.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Live Tinted HUESTICK Complexion Stick 18 Light

Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris Infallible Cushion Foundation 130 Warm

Match price
$19.99Ulta BeautyUlta Beauty
$49.01 less (71%)

Your shade $69 at Sephora · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.