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24 Hour Full Coverage Luminous Matte Finish Foundation 180W dupes and alternatives Gucci

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte1
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in cushion form, without talc.

  • 11 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit Red Cushion 23N SAND

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
180WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
The match
TIRTIR
23N SAND
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
89out of 100
Colour
96
Depth
97
Undertone
65
High confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
$44 less (64%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 180W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    1W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1W Warm

    • Very close colour
    • Light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit Red Cushion in 23N SAND, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.

ComparedYour shade180WClosest match23N SANDScore
Shade match55% of overall89
Colour96#e5c198#e1be98Looks identicalColour difference 1.1 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit Red Cushion in 23N SAND.

Same or better

  • $44 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 23N SAND

Best price
$25Ulta BeautyUlta Beauty
$44 less (64%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.