Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $69 at Sephora
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSUlta Beauty(product price)$45 less (65%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty$56.01 less (81%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeper
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Sephora$11 less (16%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: Light, neutral warm undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$40 less (58%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finishDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim transfer resistance
Retailer shade note: Light with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$45 less (65%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance
Retailer shade note: for very light skin w/ a neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$56.01 less (81%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$56.01 less (81%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephora$11 less (16%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Slightly lighterMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage
Retailer shade note: Extra light, neutral warm undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Olive rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$16 less (23%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$16 less (23%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautySephora$17 less (25%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$57.01 less (83%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: fair, warm golden
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone · Does not claim transfer resistance
Retailer shade note: light skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$16 less (23%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (45%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: fair light with neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephora$20 less (29%)Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: light warm 10
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$61 less (88%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephora$30 less (43%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly deeperLight rather than full coverageNo long-wear claim
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$20 less (29%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: fair with golden undertones
High confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$11 less (16%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly cooler undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage
Retailer shade note: Extra light, cool undertones
High confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyTarget$54.41 less (79%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$43 less (62%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistance
Looks identical · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance
Retailer shade note: Light, Warm Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 180W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Nougat 2.5 Golden
$31
Fair 1.5W
$31
220 Buff C
$32
Cotton 2
$39
14.0 Light Tan
$30
1W Warm
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kosas Revealer Skin-Improving Foundation SPF 25 in Light+ Neutral Warm 170, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kosas Revealer Skin-Improving Foundation SPF 25 in Light+ Neutral Warm 170.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
TIRTIR Mask Fit Red Cushion in 23N SAND, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit Red Cushion in 23N SAND.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Kosas Revealer Skin-Improving Foundation SPF 25 Light+ Neutral Warm 170
SephoraYour shade $69 at Sephora
TIRTIR Mask Fit Red Cushion 23N SAND
Ulta BeautyYour shade $69 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
