Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$44 less (64%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: light with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty(product price)$44 less (64%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: light with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
Sephora$5 less (7%)Matches: Same warm undertoneSame matte finishBoth claim 24-hour wear
Differences: Medium rather than full coverageNot marketed for normal skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: light
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta Beauty
Macy's$64View at Macy'sUlta Beauty(product price)$40 less (58%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finishDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim transfer resistance
Retailer shade note: Light with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$56.01 less (81%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at Amazon
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)$29 less (42%)Matches: Same warm undertoneSame matte finishSame full coverage
Differences: Does not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim a lightweight feel
Retailer shade note: light golden medium skin with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$45 less (65%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance
Retailer shade note: for very light skin w/ a neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$24 less (35%)Matches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly lighterNeutral rather than warm undertoneContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: for very light neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephora$22 less (32%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light warm
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (43%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$60 less (87%)Matches: Same matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)$44 less (64%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: light with cool undertone
High confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$17 less (25%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$11 less (16%)Matches: Same matte finishBoth claim transfer resistanceClaims not settling into lines
Differences: Neutral rather than warm undertoneMedium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage
Retailer shade note: Extra light, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Olive rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$30 less (43%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Slightly lighterNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)$53 less (77%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$30 less (43%)Matches: Same warm undertoneSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$27 less (39%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$50.51 less (73%)Matches: Same matte finishSame full coverageNo fragrance listed
Differences: Slightly lighterNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautyUlta Beauty(product price)$30 less (43%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Neutral rather than warm undertoneMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$50.01 less (72%)Matches: Same full coverageBoth claim transfer resistanceClaims colour stability
Differences: Natural rather than matte finishContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$22 less (32%)Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear
Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light neutral
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyTarget$54.41 less (79%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$16 less (23%)Matches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Same matte finishClaims a blurring effectBoth claim 24-hour wear
Differences: Neutral rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty$57 less (83%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$23 less (33%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: fair beige with peachy undertone for fair skin
High confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 220W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Marshmallow 1.3 Golden
$31
Cotton 2
$39
1W Warm
$42
170W
$24
14.0 Light Tan
$30
250 Bisque W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rabanne Fresh Touch 24H Radiant Foundation in 10W, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 220W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rabanne Fresh Touch 24H Radiant Foundation in 10W.
8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
TIRTIR Mask Fit Red Cushion in 21N IVORY, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 220W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit Red Cushion in 21N IVORY.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Rabanne Fresh Touch 24H Radiant Foundation 10W
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
TIRTIR Mask Fit Red Cushion 21N IVORY
Ulta BeautyYour shade $69 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
