Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $69 at Sephora
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$14 less (20%)Matches: Same neutral undertoneSame matte finishSame full coverage
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (35%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: level-three medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (22%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$9 less (13%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyWalmart$55.40 less (80%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$13.60View at Walmart
Target$14.99View at TargetWalmart$54.03 less (78%)Matches: Same neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at Walgreens
CVS$15.99View at CVSSephora$45 less (65%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for combination/oily skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: tan, yellow undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$34 less (49%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: medium deep
Medium confidence· Digital match
Urban Decay Hydromaniac Hydrating Dewy Foundation
Every store that sells this shade · prices as last checked
Sephora$35View at SephoraMacy's$35View at Macy'sUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: very tan with neutral red undertone for dark tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$62.01 less (90%)Matches: Very close colourSame matte finishNo fragrance listed
Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium tan with golden undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephora$17 less (25%)Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraWalmart$54.03 less (78%)Matches: Very close colourSame matte finish
Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty$23 less (33%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: Tan with strong golden undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephora$17 less (25%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$53 less (77%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Very close colourSame neutral undertoneBoth claim 24-hour wear
Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Very close colourSame neutral undertoneBoth claim 24-hour wear
Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$15 less (22%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty$25 less (36%)Matches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: Tan with strong golden undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephora$37 less (54%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Retailer shade note: neutral saddle brown
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$57 less (83%)Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$17 less (25%)Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$60.25 less (87%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than matte finishMedium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$55.01 less (80%)Matches: Very close colourClaims a skin-like finishNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty$23 less (33%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/combination/oily skin
Retailer shade note: Tan with strong golden undertones
Medium confidence· Digital match
Doll 10 Doll Skin Genius Serum Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephora$29 less (42%)Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than full coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan with warm golden tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraShowing 12 of 28 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 430N (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Café
480W
$24
Café
N9
$16.99
4N2
$34
43.0 Deep Honey
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte CC color-correcting tinted serum in Rich, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 430N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte CC color-correcting tinted serum in Rich.
10 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 370, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 430N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 370.
6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Tarte CC color-correcting tinted serum Rich
SephoraYour shade $69 at Sephora
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 370
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced · lowest price $11.98 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
