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24 Hour Full Coverage Luminous Matte Finish Foundation 440N dupes and alternatives Gucci

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free24No drying alcohol27Vegan10Cruelty-free12Oil-free3With SPF4Mineral2

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31 matches

Closest shade match: Smashbox Always On Skin-Balancing Foundation M20N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
440NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Smashbox
M20N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Essence Foundation Stick 230

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
440NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Essence
230
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
84out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$6.99Ulta BeautyUlta Beauty
$62.01 less (90%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD121
    Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  2. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Heavenly Honey
    Shade match 88
    $14.50Ulta BeautyUlta Beauty$54.50 less (79%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #5 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 90
    $34Ulta BeautyUlta Beauty(product price)$35 less (51%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim transfer resistance

    Differences: Natural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · L.A. Girl

    Pro.Matte Foundation

    Deep Tan
    Shade match 81
    $9Ulta BeautyUlta Beauty(product price)$60 less (87%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey
    Shade match 88
    $14.95Ulta BeautyUlta Beauty$54.05 less (78%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5W
    Shade match 89
    $49SephoraSephora$20 less (29%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: tan skin with warm golden undertones

    High confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Pore Perfecting Crème Powder Foundation

    Heavenly Honey
    Shade match 88
    $14.95Ulta BeautyUlta Beauty$54.05 less (78%)

    Matches: Near-identical swatch colourSame matte finishNo fragrance listed

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4.5W
    Shade match 87
    $49SephoraSephora$20 less (29%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: tan skin with warm undertones

    High confidence· Digital match

    View match
  9. #11 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Yes Honey
    Shade match 82
    $14.50Ulta BeautyUlta Beauty$54.50 less (79%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium shade with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    220
    Shade match 85
    $6.99Ulta BeautyUlta Beauty(product price)$62.01 less (90%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium tan with rosy undertones

    Medium confidence· Digital match

    View match
  11. #13 · Temptu

    Perfect Canvas Foundation

    6.5N Olive Nude
    Shade match 84
    $34Ulta BeautyUlta Beauty(product price)$35 less (51%)

    Matches: Very close colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium shade with neutral-to-olive undertones

    Medium confidence· Digital match

    View match
  12. #14 · Essence

    Foundation Stick

    203
    Shade match 83
    $6.99Ulta BeautyUlta Beauty(product price)$62.01 less (90%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium with red undertones

    Medium confidence· Digital match

    View match
  13. #15 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    26C Hero
    Shade match 82
    $47SephoraSephora$22 less (32%)

    Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium-deep cool-peach

    High confidence· Digital match

    View match
  14. #16 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5.5
    Shade match 91
    $39SephoraSephora$30 less (43%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Light rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    59
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  15. #17 · Essence

    Foundation Stick

    202
    Shade match 81
    $6.99Ulta BeautyUlta Beauty(product price)$62.01 less (90%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Caramel
    Shade match 92
    $22Ulta BeautyUlta Beauty(product price)$47 less (68%)

    Matches: Very close colourSame neutral undertoneNo fragrance listed

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4W
    Shade match 81
    $49SephoraSephora$20 less (29%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 173N
    Shade match 89
    $12$16Ulta BeautyUlta Beauty$57 less (83%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  19. #21 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 92
    $16Ulta BeautyUlta Beauty(product price)$53 less (77%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    43 Tan Cool
    Shade match 82
    $8Ulta BeautyUlta Beauty$61 less (88%)

    Matches: Claims not settling into linesBoth claim a lightweight feelNo fragrance listed

    Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    34N Golden
    Shade match 92
    $32SephoraSephora$37 less (54%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/combination/oily skin

    Retailer shade note: neutral golden

    Medium confidence· Digital match

    View match
  22. #24 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 91
    $14.78WalmartWalmart$54.22 less (79%)

    Matches: Very close colourSame neutral undertone

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #25 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    010
    Shade match 87
    $18.49Ulta BeautyUlta Beauty$50.51 less (73%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N7 Neutral Medium Deep
    Shade match 90
    $13.99Ulta BeautyUlta Beauty(product price)$55.01 less (80%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. #27 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    34W Hazelnut
    Shade match 86
    $32SephoraSephora$37 less (54%)

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/combination/oily skin

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  26. #28 · Tower 28 Beauty

    SunnyDays Skin Tint

    35 Point Dume
    Shade match 93
    $32SephoraSephora$37 less (54%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    47
    Wear & performance
    51
    Skin suitability
    28

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    013
    Shade match 82
    $18.49Ulta BeautyUlta Beauty(product price)$50.51 less (73%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: tan with yellow undertone

    Medium confidence· Digital match

    View match
  28. #30 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    37N Golden Tan
    Shade match 85
    $32SephoraSephora$37 less (54%)

    Matches: Same neutral undertoneBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/combination/oily skin

    Retailer shade note: neutral golden tan

    Medium confidence· Digital match

    View match
  29. #31 · Milk Makeup

    Hydro Grip 12-Hour Hydrating Gel Skin Tint

    8
    Shade match 93
    $38SephoraSephora$31 less (45%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    25
    Wear & performance
    49
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: medium, neutral to warm

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 440N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Very close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Always On Skin-Balancing Foundation in M20N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest shade matchM20NScore
Shade match55% of overall93
Colour89#a57856#ad7753Very close colourColour difference 2.4 (0 is identical)
Depth99TanTanSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in M20N.

Same or better

  • $24 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Essence Foundation Stick in 230, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest overall alternative230Score
Shade match55% of overall93
Colour89#a57856#a9744cVery close colourColour difference 2.5 (0 is identical)
Depth98TanTanSameDepth difference: 1.0
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 230.

Same or better

  • $62.01 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • No fragrance listed

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Smashbox Always On Skin-Balancing Foundation M20N

Match price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Essence Foundation Stick 230

Best price
$6.99Ulta BeautyUlta Beauty
$62.01 less (90%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.