Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 440N dupes and alternatives Gucci

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Caramel

The equivalent shade: scored on colour, depth and undertone only.

The match
Pixi
Caramel
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Shade match
92out of 100
Colour
93
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$47 less (68%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Chanel
BD121
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 90
    $34Ulta BeautyUlta Beauty(product price)$35 less (51%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim transfer resistance

    Differences: Natural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Temptu

    Perfect Canvas Foundation

    6.5N Olive Nude
    Shade match 84
    $34Ulta BeautyUlta Beauty(product price)$35 less (51%)

    Matches: Very close colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Olive rather than neutral undertoneNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium shade with neutral-to-olive undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $18.49Ulta BeautyUlta Beauty$50.51 less (73%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $18.49Ulta BeautyUlta Beauty(product price)$50.51 less (73%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: tan with yellow undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 440N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Very close colour
    • Tan · Warm undertone

    $12.99

  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Caramel, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest shade matchCaramelScore
Shade match55% of overall92
Colour93#a57856#a67452Very close colourColour difference 1.8 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Caramel.

Same or better

  • $47 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest overall alternativeBD121Score
Shade match55% of overall85
Colour91#a57856#a8744dVery close colourColour difference 2.2 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Caramel

Match price
$22Ulta BeautyUlta Beauty
$47 less (68%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121

Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.