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24 Hour Full Coverage Luminous Matte Finish Foundation 320W dupes and alternatives Gucci

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol3Vegan0Cruelty-free1Oil-free0With SPF1Mineral1

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Only showing matches with buildable coverage.

Closest shade match: Well People Skinforia Serum Foundation 30 Medium Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
320WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Well People
30 Medium Tan Warm
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$48 less (70%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD71

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
320WChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Chanel
BD71
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    40 Medium
    Shade match 95
    $56Ulta BeautyUlta Beauty(product price)$13 less (19%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium with warm peach undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 320W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4W

    • Very close colour
    • Medium · Warm · golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 30 Medium Tan Warm, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.

ComparedYour shade320WClosest shade match30 Medium Tan WarmScore
Shade match55% of overall96
Colour93#c49068#c78f60Very close colourColour difference 1.9 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 30 Medium Tan Warm.

Same or better

  • $48 less
  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD71, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.

ComparedYour shade320WClosest overall alternativeBD71Score
Shade match55% of overall95
Colour92#c49068#cb9569Very close colourColour difference 1.9 (0 is identical)
Depth95MediumMediumSameDepth difference: 2.9
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD71.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 30 Medium Tan Warm

Best price
$21Ulta BeautyUlta Beauty
$48 less (70%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD71

Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.