Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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14 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora · lowest price $14.99 at Target
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$44 less (64%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: medium deep with warm undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$24 less (35%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: for medium deep neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)$56.01 less (81%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$56.01 less (81%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
CVS$13.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$60 less (87%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$45 less (65%)Matches: Near-identical swatch colourSame full coverageBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: neutral medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
Sephora$20 less (29%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$28 less (41%)Matches: Very close colourSame full coverageBoth claim 24-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyTarget$54.41 less (79%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$6 less (9%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Luminous rather than matte finish
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyThe closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 320W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
400W
$24
Caramel
40.0 Deep Tan
$30
Golden Amber
$12.99
Beech 6
$39
4W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW22, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW22.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 245 Radiant Honey, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 320W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 245 Radiant Honey.
10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Radiance Serum Powered Foundation NW22
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 245 Radiant Honey
Ulta BeautyYour shade $69 at Sephora · lowest price $14.99 at Target
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
