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24 Hour Full Coverage Luminous Matte Finish Foundation 440N dupes and alternatives Gucci

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol5Vegan1Cruelty-free0Oil-free0With SPF3Mineral0

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: Smashbox Always On Skin-Balancing Foundation M20N

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
440NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Smashbox
M20N
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
76
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Heavenly Honey
    Shade match 88
    $14.50Ulta BeautyUlta Beauty$54.50 less (79%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · L.A. Girl

    Pro.Matte Foundation

    Deep Tan
    Shade match 81
    $9Ulta BeautyUlta Beauty(product price)$60 less (87%)

    Matches: Same matte finishSame full coverage

    Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  3. #4 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Heavenly Honey
    Shade match 88
    $14.95Ulta BeautyUlta Beauty$54.05 less (78%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    30

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  4. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5W
    Shade match 89
    $49SephoraSephora$20 less (29%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: tan skin with warm golden undertones

    High confidence· Digital match

    View match
  5. #6 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4.5W
    Shade match 87
    $49SephoraSephora$20 less (29%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: tan skin with warm undertones

    High confidence· Digital match

    View match
  6. #7 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Yes Honey
    Shade match 82
    $14.50Ulta BeautyUlta Beauty$54.50 less (79%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: medium shade with warm undertones

    Medium confidence· Digital match

    View match
  7. #8 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4W
    Shade match 81
    $49SephoraSephora$20 less (29%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 440N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Very close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Always On Skin-Balancing Foundation in M20N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest matchM20NScore
Shade match55% of overall93
Colour89#a57856#ad7753Very close colourColour difference 2.4 (0 is identical)
Depth99TanTanSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in M20N.

Same or better

  • $24 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy M20N

Match price
$45Ulta BeautyUlta Beauty
$24 less (35%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.