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24 Hour Full Coverage Luminous Matte Finish Foundation 270N dupes and alternatives Gucci

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Fair 15 Neutral

The equivalent shade and the most similar foundation overall.

The match
bareMinerals
Fair 15 Neutral
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
96out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$27 less (39%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $42SephoraSephora$27 less (39%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  2. #3 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    610 Cebu
    Shade match 97
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: for light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Beyond Perfecting Powder Foundation + Concealer

    08 Golden Neutral
    Shade match 95
    $41Ulta BeautyUlta Beauty$28 less (41%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $41Ulta BeautyUlta Beauty$28 less (41%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    90

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    23N SAND
    Shade match 98
    $25Ulta BeautyUlta Beauty(product price)$44 less (64%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Contains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    140 Golden Beige
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC13
    Shade match 90
    $39SephoraSephora$30 less (43%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: fair with golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $49Ulta BeautyUlta Beauty(product price)$20 less (29%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 91
    $53SephoraSephora$16 less (23%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Yellow Undertones

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $53SephoraSephora$16 less (23%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Peachy Undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $53SephoraSephora$16 less (23%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Light with Yellow Undertones

    Medium confidence· Digital match

    View match
  12. #13 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Beige
    Shade match 89
    $11.97WalmartWalmart$57.03 less (83%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #14 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 12 Meringue
    Shade match 93
    $41Ulta BeautyUlta Beauty(product price)$28 less (41%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  14. #15 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    455 Natural Buff
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #16 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    445 Vanilla
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. #17 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    460 Golden Beige
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #18 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Light Neutral
    Shade match 96
    $42Ulta BeautyUlta Beauty$27 less (39%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: light beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  18. #19 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 89
    $42Ulta BeautyUlta Beauty$27 less (39%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  19. #20 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 3.5 Drei.5
    Shade match 98
    $52Ulta BeautyUlta Beauty$17 less (25%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    50
    Wear & performance
    61
    Skin suitability
    50

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Does not claim transfer resistance

    Retailer shade note: Light/Medium, Neutral/Subtle Pink Undertones

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 270N (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    2

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2

    • Very close colour
    • Light medium · Neutral undertone

    $42

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cedar 3.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 15 Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 270N. Every attribute compared, with its share of the score.

ComparedYour shade270NClosest matchFair 15 NeutralScore
Shade match55% of overall98
Colour97#e3b389#e5b68eLooks identicalColour difference 0.9 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.5
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 96/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Fair 15 Neutral.

Same or better

  • $27 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy Fair 15 Neutral

Best price
$42SephoraSephora
$27 less (39%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.