Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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16 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $69 at Sephora · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSUlta Beauty(product price)$45 less (65%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeper
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$40 less (58%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural matte rather than matte finishDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim transfer resistance
Retailer shade note: Light with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$45 less (65%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance
Retailer shade note: for very light skin w/ a neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$56.01 less (81%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$56.01 less (81%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at AmazonWalmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than warm undertoneDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone · Does not claim transfer resistance
Retailer shade note: light skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$61 less (88%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$54.41 less (79%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$43 less (62%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistance
Looks identical · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance
Retailer shade note: Light, Warm Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautyShowing 12 of 14 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 180W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Nougat 2.5 Golden
$31
Fair 1.5W
$31
220 Buff C
$32
Cotton 2
$39
14.0 Light Tan
$30
1W Warm
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Light Beige, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Light Beige.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
TIRTIR Mask Fit Red Cushion in 23N SAND, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit Red Cushion in 23N SAND.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation Light Beige
Ulta BeautyYour shade $69 at Sephora · lowest price $11.97 at Walmart
TIRTIR Mask Fit Red Cushion 23N SAND
Ulta BeautyYour shade $69 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora