Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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12 of 30 matches
Only showing matches with full coverage.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$50.01 less (72%)Matches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty$24 less (35%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: for very light neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)$31 less (45%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: fair with warm-neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$44 less (64%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: light with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$50.51 less (73%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta Beauty
Sephora$20 less (29%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Does not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: light skin with warm peach undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$28 less (41%)Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephora$20 less (29%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$51.01 less (74%)Matches: Near-identical swatch colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finishDoes not claim transfer resistanceContains drying alcohol
Looks identical · Radiant · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartTarget$13.99View at TargetWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta Beauty(product price)$27 less (39%)Matches: Very close colourSame warm undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: extra fair with peachy undertone for very pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 230W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1W
$38
2 Warm
$42
Marshmallow 1.3 Golden
$31
20S light sand
$32
115
$12.99
Tone 02 W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I am Magic Powder Foundation in Cairo - Light 3, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 230W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Cairo - Light 3.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
