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24 Hour Full Coverage Luminous Matte Finish Foundation 270N dupes and alternatives Gucci

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 30 Sand

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
270NChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Sephora Collection
30 Sand
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
77out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
40
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$22SephoraSephora
$47 less (68%)

Your shade $69 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 270N (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    2

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 2

    • Very close colour
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cedar 3.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC17.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC17.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 1

    • Very close colour
    • Light · Neutral undertone

    $22

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 270N. Every attribute compared, with its share of the score.

ComparedYour shade270NClosest match30 SandScore
Shade match55% of overall98
Colour97#e3b389#e7b78dLooks identicalColour difference 1.0 (0 is identical)
Depth97Light mediumLightCloseDepth difference: 2.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared40
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 30 Sand.

Same or better

  • $47 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy 30 Sand

Best price
$22SephoraSephora
$47 less (68%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.