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24 Hour Full Coverage Luminous Matte Finish Foundation 370O dupes and alternatives Gucci

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol5Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

Closest shade match: Well People Skinforia Serum Foundation 32 Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
370OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
Well People
32 Tan Neutral
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
89out of 100
Colour
95
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$21Ulta BeautyUlta Beauty
$48 less (70%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B70

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
370OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
Chanel
B70
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    B60
    Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than olive undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Retailer shade note: intense dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)$22.10 less (32%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Temptu

    Perfect Canvas Foundation

    5N/W Beige
    Shade match 87
    $34Ulta BeautyUlta Beauty(product price)$35 less (51%)

    Matches: Very close colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than olive undertoneNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Sigma Beauty

    Skin Perfector Hydrating Tint

    4 - Medium Beige
    Shade match 86
    $27.30$39Ulta BeautyUlta Beauty$41.70 less (60%)

    Matches: Very close colourBoth claim a lightweight feelNo fragrance listed

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    33

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin

    Retailer shade note: beige

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 370O (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $42

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 32 Tan Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.

ComparedYour shade370OClosest shade match32 Tan NeutralScore
Shade match55% of overall89
Colour95#c18c67#be8961Looks identicalColour difference 1.4 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 32 Tan Neutral.

Same or better

  • $48 less
  • Near-identical swatch colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B70, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.

ComparedYour shade370OClosest overall alternativeB70Score
Shade match55% of overall88
Colour93#c18c67#c08f6fVery close colourColour difference 1.7 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B70.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Well People Skinforia Serum Foundation 32 Tan Neutral

Best price
$21Ulta BeautyUlta Beauty
$48 less (70%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B70

Best price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.