Medium tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $69 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$27 less (39%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: for medium-tan cool skin with a rosy hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta BeautySame priceMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than olive undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: very intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than olive undertoneBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than full coverage · Does not claim transfer resistance
Retailer shade note: intense dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$56.01 less (81%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$22.10 less (32%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim transfer resistanceContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$55 less (80%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage
Retailer shade note: true beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$62.01 less (90%)Matches: Very close colourSame matte finishNo fragrance listed
Differences: Neutral rather than olive undertoneMedium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephora$20 less (29%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than olive undertoneDoes not claim transfer resistanceContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty$56.01 less (81%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)$35 less (51%)Matches: Very close colourClaims a skin-like finishBoth claim transfer resistance
Differences: Neutral rather than olive undertoneNatural matte rather than matte finishBuildable rather than full coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Buildable rather than full coverage
Retailer shade note: medium shade with neutral-to-warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephora$16 less (23%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Red Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sUlta Beauty$56.01 less (81%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$7.99 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautySephora$16 less (23%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Red Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty$24 less (35%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: level-one medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautyUlta Beauty(product price)$16 less (23%)Matches: Very close colourBoth claim 24-hour wearBoth claim transfer resistance
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium - deep with warm golden undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$48 less (70%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than olive undertoneNatural rather than matte finishBuildable rather than full coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetUlta Beauty(product price)$45 less (65%)Matches: Very close colourSame full coverageBoth claim a lightweight feel
Differences: Neutral rather than olive undertoneNatural rather than matte finishNo long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance
Retailer shade note: neutral medium with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$28 less (41%)Matches: Very close colourSame full coverageBoth claim 24-hour wear
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: medium, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$21 less (30%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: medium with neutral undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraTarget$54.41 less (79%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty$6 less (9%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Luminous rather than matte finish
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautySephora$23 less (33%)Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear
Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin
Retailer shade note: medium-deep skin with neutral/deep peachy undertones
High confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$9 less (13%)Matches: Very close colourBoth claim 24-hour wear
Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautySephora$20 less (29%)Matches: Near-identical swatch colourClaims a skin-like finishClaims not settling into lines
Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium with neutral undertones
High confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$6 less (9%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Luminous rather than matte finish
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyUlta Beauty$54.01 less (78%)Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Medium rather than full coverageDoes not claim transfer resistance
Very close colour · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty$41.70 less (60%)Matches: Very close colourBoth claim a lightweight feelNo fragrance listed
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: beige
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautyUlta Beauty(product price)$45 less (65%)Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines
Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$20 less (29%)Matches: Near-identical swatch colourClaims a blurring effect
Differences: Neutral rather than olive undertoneRadiant rather than matte finishMedium rather than full coverage
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: for medium to tan skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sShowing 12 of 29 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 370O (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 8.1 O
$32
4.5 Neutral
$42
40.0 Deep Tan
$30
400W
$24
Sand
$12
Amande
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 26O Limba, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 26O Limba.
4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 26O Limba
SephoraYour shade $69 at Sephora
Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4
Ulta BeautyYour shade $69 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
