24 Hour Full Coverage Luminous Matte Finish Foundation 410N dupes and alternatives Gucci
4.3 (940)·Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim 24-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
86
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
$60Ulta Beauty(product price)$9 less (13%)4.5 (319)
Matches: Very close colour· Same neutral undertone· Both claim 24-hour wear
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
58
Wear & performance
68
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium skin with neutral beige undertones
Matches: Near-identical swatch colour· Same matte finish· No fragrance listed
Differences: Medium rather than full coverage· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
89
Finish & visual result
82
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Very close colour· Claims a blurring effect· Both claim 24-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
86
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim transfer resistance· No fragrance listed
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 410N (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ogee Complexion Perfecting Serum Foundation in Gingko 5.00N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 410N. Every attribute compared, with its share of the score.
ComparedYour shade410NClosest shade matchGingko 5.00NHow they compareScore
Shade match55% of overall97
Colour60%96#ba8151#b57f50Looks identicalColour difference 1.2 (0 is identical)
Depth15%98Medium tanTanCloseDepth difference: 1.5
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 75/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 360, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 410N. Every attribute compared, with its share of the score.
ComparedYour shade410NClosest overall alternative360How they compareScore
Shade match55% of overall95
Colour60%92#ba8151#c2814bVery close colourColour difference 2.1 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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