Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $69 at Sephora
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at Sephora
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $69 at Sephora
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$44 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Retailer shade note: light with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$45 less (65%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for very light skin w/ a neutral undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephora$11 less (16%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: Extra light, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSUlta Beauty$44 less (64%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: light with neutral undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty$28 less (41%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sSephora$17 less (25%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$45 less (65%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: for light skin w/ neutral warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$40 less (58%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural matte rather than matte finishDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim transfer resistance
Retailer shade note: Fair with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (45%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: fair light with neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$27 less (39%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$53 less (77%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance
Retailer shade note: light skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$50.01 less (72%)Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$31 less (45%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: fair with warm neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$50.01 less (72%)Matches: Very close colourSame full coverageBoth claim transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$9 less (13%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim 24-hour wear
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautySephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: fair, neutral golden
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)$16 less (23%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$9 less (13%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: light skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (41%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$30 less (43%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$50.51 less (73%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$16.97View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (22%)Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly cooler undertoneBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephora$25 less (36%)Matches: Very close colourSame neutral undertoneBoth claim transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (45%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Light-medium rather than full coverageNo long-wear claimDoes not claim transfer resistance
Looks identical · Light-medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light-medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: light neutral
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$27 less (39%)Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 210N (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Coconut Flakes 2.7 Neutral
$31
0.5 Neutral
$42
1.5
$42
Medium 1
$22
NW13
$30
Sand 1.45
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA True Skin Serum Foundation in Tavarua SF2, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Tavarua SF2.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
TIRTIR Mask Fit Red Cushion in 23N SAND, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 210N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit Red Cushion in 23N SAND.
12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation Tavarua SF2
SephoraYour shade $69 at Sephora
TIRTIR Mask Fit Red Cushion 23N SAND
Ulta BeautyYour shade $69 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
