24 Hour Full Coverage Luminous Matte Finish Foundation 370O dupes and alternatives Gucci
4.3 (940)·Medium tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
68
Skin suitability
90
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance
Matches: Very close colour· Both claim 24-hour wear
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
58
Wear & performance
68
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium skin with neutral beige undertones
$24Ulta Beauty(product price)$45 less (65%)5.0 (1)
Matches: Near-identical swatch colour· Claims a blurring effect· Claims not settling into lines
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
51
Skin suitability
50
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: Medium with neutral undertones
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 370O (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 26O Limba, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.
ComparedYour shade370OClosest match26O LimbaHow they compareScore
Shade match55% of overall99
Colour60%98#c18c67#c08c65Looks identicalColour difference 0.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 80/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$48 less (70%)
