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24 Hour Full Coverage Luminous Matte Finish Foundation 430N dupes and alternatives Gucci

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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  • Liquid2
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Balm0

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Fragrance-free4No drying alcohol4Vegan2Cruelty-free2Oil-free0With SPF0Mineral0

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Only showing matches without silicones.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
430NChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Polite Society
Very Tan Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
95out of 100
Colour
91
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Matte Longwear Foundation ALEXANDRIA

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
430NChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
NARS
ALEXANDRIA
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
$14 less (20%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    5N2 Cardamom
    Shade match 92
    $54SephoraSephora$15 less (22%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    48
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 430N (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Radiant Creamy Concealer

    Café

    NARS Radiant Creamy Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Very close colour
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Neutral, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 430N. Every attribute compared, with its share of the score.

ComparedYour shade430NClosest shade matchVery Tan NeutralScore
Shade match55% of overall95
Colour91#a26749#a36a47Very close colourColour difference 2.1 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Neutral.

Same or better

  • $27 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in ALEXANDRIA, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 430N. Every attribute compared, with its share of the score.

ComparedYour shade430NClosest overall alternativeALEXANDRIAScore
Shade match55% of overall91
Colour85#a26749#a7633cClose colourColour difference 3.0 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in ALEXANDRIA.

Same or better

  • $14 less
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Neutral

Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Matte Longwear Foundation ALEXANDRIA

Best price
$55SephoraSephora
$14 less (20%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.