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24 Hour Full Coverage Luminous Matte Finish Foundation 540N dupes and alternatives Gucci

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol7Vegan3Cruelty-free3Oil-free1With SPF1Mineral5

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Only showing matches without silicones.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Deep 28

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
540NChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Golden Deep 28
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
$29.50 less (43%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NARS Natural Matte Longwear Foundation TIMARU

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
540NChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
NARS
TIMARU
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
92out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
$14 less (20%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Natural Matte Velvet Compact Foundation

    8N IN
    Shade match 89
    $64SephoraSephora$5 less (7%)

    Matches: Same neutral undertoneSame matte finishBoth claim 24-hour wear

    Differences: Slightly lighterMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: very dark skin with neutral beige undertones

    High confidence· Digital match

    View match
  2. #4 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than matte finish

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    37N Ipe
    Shade match 94
    $50SephoraSephora$19 less (28%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Skin Perfect 24H Multi-Use Foundation Stick

    7 N Neutral
    Shade match 90
    $58SephoraSephora$11 less (16%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 85
    $21$30Ulta BeautyUlta Beauty$48 less (70%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 540N (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Very close colour
    • Very deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Very close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. Tarte Shape Tape Full Coverage Matte Concealer

    55W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm

    • Looks identical
    • Deep · Warm undertone

    $32

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Close colour
    • Very deep · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Deep 28, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.

ComparedYour shade540NClosest shade matchGolden Deep 28Score
Shade match55% of overall97
Colour95#7e4532#7c4732Looks identicalColour difference 1.4 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Deep 28.

Same or better

  • $29.50 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • No long-wear claim
  • Does not claim transfer resistance

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Natural Matte Longwear Foundation in TIMARU, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N. Every attribute compared, with its share of the score.

ComparedYour shade540NClosest overall alternativeTIMARUScore
Shade match55% of overall90
Colour87#7e4532#884c38Very close colourColour difference 2.8 (0 is identical)
Depth90DeepDeepSameDepth difference: 4.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 92/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in TIMARU.

Same or better

  • $14 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Runs slightly lighter

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Deep 28

Match price
$39.50Ulta BeautyUlta Beauty
$29.50 less (43%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NARS Natural Matte Longwear Foundation TIMARU

Best price
$55SephoraSephora
$14 less (20%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.