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24 Hour Full Coverage Luminous Matte Finish Foundation 450O dupes and alternatives Gucci

Tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 48 Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
Jane Iredale
48 Medium
Depth and undertone: Tan · Olive · warm olive
Finish and coverage: Radiant · Buildable coverage
Shade match
94out of 100
Colour
94
Depth
99
Undertone
90
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Chanel
BD121
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 90
    $34Ulta BeautyUlta Beauty(product price)$35 less (51%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than olive undertoneNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $60SephoraSephora$9 less (13%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden
    Shade match 86
    $16Ulta BeautyUlta Beauty(product price)$53 less (77%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Carame
    Shade match 84
    $12.28WalmartWalmart$56.72 less (82%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Well People

    Skinforia Serum Foundation

    36 Tan Warm
    Shade match 86
    $21$30Ulta BeautyUlta Beauty$48 less (70%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 450O (Tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8

    • Very close colour
    • Tan · Olive · warm olive undertone

    $39

  2. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4

    • Very close colour
    • Tan · Warm · peach undertone

    $22

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

  5. NARS Soft Matte Complete Concealer

    Walnut

    NARS Soft Matte Complete Concealer, shade Walnut

    • Close colour
    • Tan · Olive undertone

    $36

  6. Maybelline Fit Me Natural Finish Concealer

    050 Café

    Maybelline Fit Me Natural Finish Concealer, shade 050 Café

    • Very close colour
    • Tan

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 48 Medium, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 450O. Every attribute compared, with its share of the score.

ComparedYour shade450OClosest shade match48 MediumScore
Shade match55% of overall94
Colour94#b0774e#af7a4fVery close colourColour difference 1.6 (0 is identical)
Depth99TanTanSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 48 Medium.

Same or better

  • $13 less
  • Very close colour
  • Same olive undertone
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Different

  • Radiant finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 450O. Every attribute compared, with its share of the score.

ComparedYour shade450OClosest overall alternativeBD121Score
Shade match55% of overall86
Colour92#b0774e#a8744dVery close colourColour difference 2.0 (0 is identical)
Depth96TanTanSameDepth difference: 2.5
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD121.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 48 Medium

Match price
$56Ulta BeautyUlta Beauty
$13 less (19%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD121

Match price
$69Ulta BeautyUlta Beauty
Same price

Your shade $69 at Sephora · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.