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24 Hour Full Coverage Luminous Matte Finish Foundation 180W dupes and alternatives Gucci

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: KimChi Chic Beauty A Really Good Foundation 105L

The equivalent shade: scored on colour, depth and undertone only.

The match
KimChi Chic Beauty
105L
Depth and undertone: Light · Warm · yellow
Finish and coverage: Natural matte · Full coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative: TIRTIR Mask Fit Red Cushion 23N SAND

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
TIRTIR
23N SAND
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Best price
$25Ulta BeautyUlta Beauty
$44 less (64%)

Your shade $69 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    120 Vanilla
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    125 Ivory Buff
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    630 Capri
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: for light skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    130 True Beige
    Shade match 85
    $18.99Ulta BeautyUlta Beauty$50.01 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper

    Medium confidence· Digital match

    View match
  5. #7 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Sand (NW-032)
    Shade match 95
    $58SephoraSephora$11 less (16%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: Light, neutral warm undertones

    High confidence· Digital match

    View match
  6. #8 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    720 Bali
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: for very light skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Ivory (NW-022)
    Shade match 89
    $58SephoraSephora$11 less (16%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Slightly lighterMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage

    Retailer shade note: Extra light, neutral warm undertones

    High confidence· Digital match

    View match
  8. Shade match 93
    $60SephoraSephora$9 less (13%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Olive rather than warm undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains drying alcohol

    Retailer shade note: light skin with warm olive undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    425 Linen
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Near-identical swatch colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    320 Versatile Amande III (N)
    Shade match 91
    $53Ulta BeautyUlta Beauty(product price)$16 less (23%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  11. #13 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    315 Versatile Wheat II (W)
    Shade match 91
    $53Ulta BeautyUlta Beauty$16 less (23%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Neutral
    Shade match 87
    $52SephoraSephora$17 less (25%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  13. #15 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Nude 128
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$57.01 less (83%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    52
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #16 · Armani Beauty

    Luminous Silk Foundation

    3
    Shade match 94
    $69SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: fair, warm golden

    High confidence· Digital match

    View match
  15. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)$27 less (39%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertoneDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim transfer resistance

    Retailer shade note: light skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    430 Ivory Buff
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. #19 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    340 Versatile Nu III (N)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)$16 less (23%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  18. #20 · Kylie Cosmetics

    Natural Blur Powder Foundation

    2N
    Shade match 87
    $38Ulta BeautyUlta Beauty(product price)$31 less (45%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    48
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: fair light with neutral undertones

    High confidence· Digital match

    View match
  19. Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$61 less (88%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  20. #22 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    SKU 2576155
    Shade match 93
    $39SephoraSephora$30 less (43%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Slightly deeperLight rather than full coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    59
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  21. #23 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Ivory (C-026)
    Shade match 76
    $58SephoraSephora$11 less (16%)

    Matches: Very close colourSame matte finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: Extra light, cool undertones

    High confidence· Digital match

    View match
  22. Shade match 80
    $14.59TargetTarget$54.41 less (79%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 22 matches

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 180W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

  6. Dior Forever Skin Correct Full-Coverage Concealer

    1W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1W Warm

    • Very close colour
    • Light · Warm · yellow undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

KimChi Chic Beauty A Really Good Foundation in 105L, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.

ComparedYour shade180WClosest shade match105LScore
Shade match55% of overall96
Colour94#e5c198#debd94Very close colourColour difference 1.5 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 105L.

Same or better

  • $40 less
  • Very close colour
  • Same warm undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

TIRTIR Mask Fit Red Cushion in 23N SAND, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.

ComparedYour shade180WClosest overall alternative23N SANDScore
Shade match55% of overall89
Colour96#e5c198#e1be98Looks identicalColour difference 1.1 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit Red Cushion in 23N SAND.

Same or better

  • $44 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

KimChi Chic Beauty A Really Good Foundation 105L

Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

Closest overall alternative

TIRTIR Mask Fit Red Cushion 23N SAND

Best price
$25Ulta BeautyUlta Beauty
$44 less (64%)

Your shade $69 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.