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24 Hour Full Coverage Luminous Matte Finish Foundation 180W dupes and alternatives Gucci

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches with full coverage, with SPF, without talc.

  • 24 matches have no SPF listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 425 Linen

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
180WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
425 Linen
Depth and undertone: Light
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
76
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    430 Ivory Buff
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)$50.01 less (72%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Natural rather than matte finishContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$54.41 less (79%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 180W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Nougat 2.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Nougat 2.5 Golden

    • Looks identical
    • Fair · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Very close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    1W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1W Warm

    • Very close colour
    • Light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 425 Linen, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 180W. Every attribute compared, with its share of the score.

ComparedYour shade180WClosest match425 LinenScore
Shade match55% of overall91
Colour98#e5c198#e5bf95Looks identicalColour difference 0.7 (0 is identical)
Depth99LightLightSameDepth difference: 0.8
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity6024-hour wear32-hour wearSome difference32-hour wear claimed against 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 425 Linen.

Same or better

  • $50.01 less
  • Near-identical swatch colour
  • Same full coverage
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • Contains alcohol denat.

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 425 Linen

Match price
$18.99Ulta BeautyUlta Beauty
$50.01 less (72%)

Your shade $69 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.