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24 Hour Full Coverage Luminous Matte Finish Foundation 220W dupes and alternatives Gucci

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol6Vegan1Cruelty-free3Oil-free0With SPF1Mineral0

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Only showing matches made for normal skin, with medium coverage, without talc or alcohol denat.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Rabanne Fresh Touch 24H Radiant Foundation 10W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
220WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
The match
Rabanne
10W
Depth and undertone: Light · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 6W Extraordinary

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
220WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
The match
Benefit Cosmetics
6W Extraordinary
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
62
Wear (Wear & performance)
82
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Best price
$47SephoraSephora
$22 less (32%)

Your shade $69 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Neutral
    Shade match 84
    $52SephoraSephora$17 less (25%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    89
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Ivory (N-020)
    Shade match 82
    $58SephoraSephora$11 less (16%)

    Matches: Same matte finishBoth claim transfer resistanceClaims not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage

    Retailer shade note: Extra light, neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Light Warm
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$53 less (77%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    7N Savvy
    Shade match 83
    $47SephoraSephora$22 less (32%)

    Matches: Very close colourClaims a blurring effectBoth claim 24-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: light neutral

    High confidence· Digital match

    View match
  5. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Light 50W
    Shade match 92
    $12$16Ulta BeautyUlta Beauty$57 less (83%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 220W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marshmallow 1.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marshmallow 1.3 Golden

    • Very close colour
    • Light · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    1W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1W Warm

    • Very close colour
    • Light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Rare Beauty Liquid Touch Brightening Concealer

    170W

    Rare Beauty Liquid Touch Brightening Concealer, shade 170W

    • Looks identical
    • Light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    250 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 250 Bisque W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rabanne Fresh Touch 24H Radiant Foundation in 10W, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 220W. Every attribute compared, with its share of the score.

ComparedYour shade220WClosest shade match10WScore
Shade match55% of overall96
Colour94#ddc1a1#ddbe99Very close colourColour difference 1.7 (0 is identical)
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall36
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 74/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 10W.

Same or better

  • $27 less
  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 6W Extraordinary, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 220W. Every attribute compared, with its share of the score.

ComparedYour shade220WClosest overall alternative6W ExtraordinaryScore
Shade match55% of overall94
Colour91#ddc1a1#e4c4a6Very close colourColour difference 2.2 (0 is identical)
Depth97LightLightSameDepth difference: 2.1
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 6W Extraordinary.

Same or better

  • $22 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim transfer resistance

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Rabanne Fresh Touch 24H Radiant Foundation 10W

Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation 6W Extraordinary

Best price
$47SephoraSephora
$22 less (32%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.