Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 220W dupes and alternatives Gucci

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 32

Only showing matches with medium coverage, with a radiant finish.

Closest shade matchClosest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 10W

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
220WChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Full coverage
The match
Rabanne
10W
Depth and undertone: Light · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
74out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
36
Wear (Wear & performance)
52
Skin (Skin suitability)
84
Shade match
96out of 100
Colour
94
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 220W (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Marshmallow 1.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Marshmallow 1.3 Golden

    • Very close colour
    • Light · Warm · golden undertone

    $31

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    1W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1W Warm

    • Very close colour
    • Light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Rare Beauty Liquid Touch Brightening Concealer

    170W

    Rare Beauty Liquid Touch Brightening Concealer, shade 170W

    • Looks identical
    • Light · Olive · warm olive undertone

    $24

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Close colour
    • Light · Warm undertone

    $30

    SephoraView at Sephora
  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    250 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 250 Bisque W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rabanne Fresh Touch 24H Radiant Foundation in 10W, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 220W. Every attribute compared, with its share of the score.

ComparedYour shade220WClosest match10WScore
Shade match55% of overall96
Colour94#ddc1a1#ddbe99Very close colourColour difference 1.7 (0 is identical)
Depth98LightLightSameDepth difference: 1.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall36
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared52
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 74/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 10W.

Same or better

  • $27 less
  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim transfer resistance

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Where to buy 10W

Match price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.