24 Hour Full Coverage Luminous Matte Finish Foundation 340W dupes and alternatives Gucci
4.3 (940)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Light rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
98
Finish & visual result
21
Wear & performance
75
Skin suitability
30
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: medium with golden peach undertones
The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 340W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Light Reflecting Foundation in Syracuse, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 340W. Every attribute compared, with its share of the score.
ComparedYour shade340WClosest shade matchSyracuseHow they compareScore
Shade match55% of overall99
Colour60%98#d39762#d19762Looks identicalColour difference 0.5 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared62
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 340W. Every attribute compared, with its share of the score.
ComparedYour shade340WClosest overall alternative260 Golden SunHow they compareScore
Shade match55% of overall98
Colour60%97#d39762#cf9460Looks identicalColour difference 1.0 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 96/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$29 less (42%)
