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24 Hour Full Coverage Luminous Matte Finish Foundation 360W dupes and alternatives Gucci

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

  • Matte3
  • Natural matte0
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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3 of 31

Only showing matches in powder form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Tan

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
360WChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
The match
Milani
Tan
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
90
Shade match
91out of 100
Colour
92
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$12.99Ulta BeautyUlta Beauty
$56.01 less (81%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Rich Caramel
    Shade match 88
    $14.95Ulta BeautyUlta Beauty$54.05 less (78%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    30

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  2. #3 · BLK/OPL

    TRUE COLOR Pore Perfecting Crème Powder Foundation

    Rich Caramel
    Shade match 88
    $14.95Ulta BeautyUlta Beauty$54.05 less (78%)

    Matches: Very close colourSame matte finishNo fragrance listed

    Differences: Medium rather than full coverageDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 360W (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Looks identical
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Tan, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 360W. Every attribute compared, with its share of the score.

ComparedYour shade360WClosest matchTanScore
Shade match55% of overall91
Colour92#bd8b62#bb8762Very close colourColour difference 1.9 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 1.7
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Tan.

Same or better

  • $56.01 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • No fragrance listed

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy Tan

Best price
$12.99Ulta BeautyUlta Beauty
$56.01 less (81%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.