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24 Hour Full Coverage Luminous Matte Finish Foundation 370O dupes and alternatives Gucci

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol6Vegan4Cruelty-free3Oil-free3With SPF2Mineral0

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Only showing matches with full coverage, without talc.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 4N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
370OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
Anastasia Beverly Hills
4N
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Shade match
89out of 100
Colour
95
Depth
97
Undertone
70
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Medium 35 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
370OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium 35 Cool
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Sand
    Shade match 87
    $12.99Ulta BeautyUlta Beauty(product price)$56.01 less (81%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    430C
    Shade match 81
    $53SephoraSephora$16 less (23%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    High confidence· Digital match

    View match
  3. #5 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    435C
    Shade match 80
    $53SephoraSephora$16 less (23%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Red Undertones

    High confidence· Digital match

    View match
  4. #6 · Smashbox

    Always On Skin-Balancing Foundation

    M10N
    Shade match 86
    $45Ulta BeautyUlta Beauty$24 less (35%)

    Matches: Very close colourSame full coverageBoth claim transfer resistance

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    29N Bamboo
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$45 less (65%)

    Matches: Very close colourSame full coverageBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral medium with peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Beyond Perfecting Foundation + Concealer

    CN 90 Sand
    Shade match 83
    $41SephoraSephora$28 less (41%)

    Matches: Very close colourSame full coverageBoth claim 24-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination skin

    Retailer shade note: medium, cool-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$54.41 less (79%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim transfer resistanceDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 370O (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $42

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.

ComparedYour shade370OClosest shade match4NScore
Shade match55% of overall89
Colour95#c18c67#c78f6aLooks identicalColour difference 1.4 (0 is identical)
Depth97Medium tanMediumCloseDepth difference: 2.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared49
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 81/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4N.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • Does not claim transfer resistance
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Cool, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.

ComparedYour shade370OClosest overall alternativeMedium 35 CoolScore
Shade match55% of overall79
Colour90#c18c67#bf8f71Very close colourColour difference 2.3 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone40OliveCool · rosyDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 79/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Cool.

Same or better

  • $27 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 4N

Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Medium 35 Cool

Best price
$42Ulta BeautyUlta Beauty
$27 less (39%)

Your shade $69 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.