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24 Hour Full Coverage Luminous Matte Finish Foundation 370O dupes and alternatives Gucci

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte0
  • Natural matte0
  • Natural1
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF, applied. RemoveMineral0

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Only showing matches in liquid form, with SPF, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 26 matches have no SPF listed and are not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 420W

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
370OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
Lancôme
420W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
67
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
84out of 100
Colour
90
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
$16 less (23%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 370O (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $42

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 420W, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.

ComparedYour shade370OClosest match420WScore
Shade match55% of overall84
Colour90#c18c67#cb906bVery close colourColour difference 2.3 (0 is identical)
Depth95Medium tanMediumCloseDepth difference: 3.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/​combination skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 420W.

Same or better

  • $16 less
  • Very close colour
  • Medium rather than full coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Adds SPF 27

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • Does not claim a lightweight feel
  • Not marketed for oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 27
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 420W

Match price
$53Ulta BeautyUlta Beauty
$16 less (23%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.