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24 Hour Full Coverage Luminous Matte Finish Foundation 370O dupes and alternatives Gucci

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte0
  • Natural matte0
  • Natural2
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol0Vegan0Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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2 of 31

Only showing matches with medium coverage, in liquid form, cruelty-free.

  • 6 matches have no formulation listed and are not shown.
  • 21 matches have no cruelty-free claim listed and are not shown.

Closest shade match: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 110 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Gucci
370OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
m.ph by Mary Phillips
Medium 110 N
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
90out of 100
Colour
97
Depth
98
Undertone
70
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative: Makeup By Mario SurrealSkin Natural Finish Foundation 16.5 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Gucci
370OChange shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Matte · Full coverage
The match
Makeup By Mario
16.5 N
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
58
Wear (Wear & performance)
68
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$21 less (30%)

Your shade $69 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 370O (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $42

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Looks identical
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 110 N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.

ComparedYour shade370OClosest shade matchMedium 110 NScore
Shade match55% of overall90
Colour97#c18c67#c28f6bLooks identicalColour difference 1.0 (0 is identical)
Depth98Medium tanMediumCloseDepth difference: 1.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 77/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 110 N.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Makeup By Mario SurrealSkin Natural Finish Foundation in 16.5 N, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 370O. Every attribute compared, with its share of the score.

ComparedYour shade370OClosest overall alternative16.5 NScore
Shade match55% of overall89
Colour95#c18c67#be8e6dLooks identicalColour difference 1.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 16.5 N.

Same or better

  • $21 less
  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • Does not claim transfer resistance
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 110 N

Best price
$49SephoraSephora
$20 less (29%)

Your shade $69 at Sephora

SephoraView at Sephora

Closest overall alternative

Makeup By Mario SurrealSkin Natural Finish Foundation 16.5 N

Best price
$48SephoraSephora
$21 less (30%)

Your shade $69 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.