Beautler.Your beauty butler

24 Hour Full Coverage Luminous Matte Finish Foundation 410N dupes and alternatives Gucci

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 31

Only showing matches with a natural matte finish, without coconut oil.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 117M

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
410NChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
117M
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
88
Wear (Wear & performance)
61
Skin (Skin suitability)
90
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · KimChi Chic Beauty

    A Really Good Foundation

    122MD
    Shade match 91
    $29Ulta BeautyUlta Beauty(product price)$40 less (58%)

    Matches: Near-identical swatch colourSame full coverageClaims not settling into lines

    Differences: Slightly warmer undertoneNatural matte rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    90

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish · Does not claim transfer resistance

    Retailer shade note: Medium/Tan with Warm Yellow Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 410N (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N55

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 117M, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 410N. Every attribute compared, with its share of the score.

ComparedYour shade410NClosest match117MScore
Shade match55% of overall96
Colour94#ba8151#b88359Very close colourColour difference 1.6 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 117M.

Same or better

  • $40 less
  • Very close colour
  • Same neutral undertone
  • Natural matte finish instead of matte
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 117M

Match price
$29Ulta BeautyUlta Beauty
$40 less (58%)

Your shade $69 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.