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24 Hour Full Coverage Luminous Matte Finish Foundation 440N dupes and alternatives Gucci

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in gel form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 270 Toasted Almond

The equivalent shade and the most similar foundation overall.

Your shade
Gucci
440NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
The match
CoverGirl
270 Toasted Almond
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
75out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
58
Wear (Wear & performance)
40
Skin (Skin suitability)
90
Shade match
91out of 100
Colour
92
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$14.78WalmartWalmart
$54.22 less (79%)

Your shade $69 at Sephora

WalmartView at Walmart

Looking for a concealer in your shade?

The closest shade to Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 440N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    31 Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 31 Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Very close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Close colour
    • Tan

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Very close colour
    • Tan · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond, against Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 440N. Every attribute compared, with its share of the score.

ComparedYour shade440NClosest match270 Toasted AlmondScore
Shade match55% of overall91
Colour92#a57856#ab7b54Very close colourColour difference 2.0 (0 is identical)
Depth97TanTanSameDepth difference: 2.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 75/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond.

Same or better

  • $54.22 less
  • Very close colour
  • Same neutral undertone

Different

  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 270 Toasted Almond

Best price
$14.78WalmartWalmart
$54.22 less (79%)

Your shade $69 at Sephora

WalmartView at Walmart

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.