Pink · Cool
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.
Format
Brand
Preferences
Avoid an ingredient
10 matches
10 matches
Up & At 'Em/Biz Plan has no usable swatch colour, so a reliable match cannot be determined and no score is shown. The 10 candidates are listed below for reference.
Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$11.51 less (58%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Does not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$6.98View at WalmartUlta Beauty$8.49View at Ulta Beauty
CVS$9.59View at CVS
Walgreens$9.99View at WalgreensUlta Beauty$11.51 less (58%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Rose rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Walmart$6.98View at WalmartUlta Beauty$8.49View at Ulta BeautyCVS$9.59View at CVSWalgreens$9.99View at WalgreensUlta Beauty$11.51 less (58%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Mauve rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Mauve rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$6.98View at WalmartUlta Beauty$8.49View at Ulta BeautyCVS$9.59View at CVSWalgreens$9.99View at WalgreensCVS$10.41 less (52%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Purple rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Purple rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.51 less (58%)Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer
Differences: Nude rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Walmart$13.02 less (65%)Matches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Neutral rather than cool undertoneNude rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Nude rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$6.98View at WalmartCVS$9.59View at CVSWalgreens$9.99View at WalgreensCVS$10.41 less (52%)Matches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than cool undertoneCoral rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Coral rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$9.59View at CVSWalgreens$9.99View at WalgreensWalmart$17.49View at WalmartCVS$10.41 less (52%)Matches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than cool undertoneRed rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.51 less (58%)Matches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than cool undertoneRed rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$6.98View at WalmartUlta Beauty$8.49View at Ulta BeautyCVS$9.59View at CVSWalgreens$9.99View at WalgreensWalmart$13.02 less (65%)Matches: Same longevity: long-wearingBoth claim smudge and transfer
Differences: Warm rather than cool undertoneNude rather than pinkDoes not claim waterproof
A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.
Colour not compared
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Nude rather than pink · Does not claim waterproof
Low confidence· Digital match
Maybelline Color Sensational Shaping Lip Liner
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$6.98View at WalmartCVS$9.59View at CVSWalgreens$9.99View at Walgreens10 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
