Ambient Soft Glow Foundation 10.5 dupes and alternatives Hourglass
4.0 (784)·Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Same neutral undertone
Differences: Radiant rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
62
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, neutral undertone
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a lightweight feel
Differences: Matte rather than natural finish· Sheer rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
55
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Sheer coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Sheer rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/sensitive skin
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: Medium deep with neutral undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Olive rather than neutral undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
89
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: medium wth warm undertone and olive undertone
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Olive rather than neutral undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
89
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily/sensitive skin
Retailer shade note: medium with warm undertone and olive undertone
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Buildable rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
89
Wear & performance
82
Skin suitability
20
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/combination/oily/sensitive skin
$20Ulta Beauty(product price)$40 less (67%)4.5 (18)
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
93
Wear & performance
82
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin
Retailer shade note: warm mid-brown with soft depth
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
89
Wear & performance
82
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin · Contains listed fragrance
The closest shade to Hourglass Ambient Soft Glow Foundation 10.5 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 36N Almond, against Hourglass Ambient Soft Glow Foundation in 10.5. Every attribute compared, with its share of the score.
ComparedYour shade10.5Closest shade match36N AlmondHow they compareScore
Shade match55% of overall96
Colour60%93#b18565#ab8261Very close colourColour difference 1.7 (0 is identical)
Depth15%96Medium tanTanCloseDepth difference: 2.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Normal, dry, combination, oily, sensitiveDryBoth marketed for dry skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315, against Hourglass Ambient Soft Glow Foundation in 10.5. Every attribute compared, with its share of the score.
ComparedYour shade10.5Closest overall alternative315How they compareScore
Shade match55% of overall92
Colour60%94#b18565#b18560Very close colourColour difference 1.7 (0 is identical)
Overall match 89/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$41.25 less (69%)
