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Ambient Soft Glow Foundation 10 dupes and alternatives Hourglass

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage.

Closest shade match: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 4WP

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
10Change shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Anastasia Beverly Hills
4WP
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
91
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
$11 less (18%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative: TIRTIR Mask Fit AI Filter Cushion 37N PEANUT ALMOND

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
10Change shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
The match
TIRTIR
37N PEANUT ALMOND
Depth and undertone: Medium tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
100
High confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$35 less (58%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Doll 10

    Peptide Bounce Balm Foundation

    Tan
    Shade match 90
    $44Ulta BeautyUlta Beauty$16 less (27%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Olive rather than warm undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/combination/oily/sensitive skin

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Always On Skin-Balancing Foundation

    M10N
    Shade match 83
    $45Ulta BeautyUlta Beauty$15 less (25%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 10 (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    30 Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 30 Medium Peach

    • Very close colour
    • Medium tan · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.0 Rich Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.0 Rich Amber

    • Very close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Warm Honey

    CoverGirl TruBlend Undercover Concealer, shade Warm Honey

    • Close colour
    • Tan · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

    Ulta BeautyView at Ulta Beauty
  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4WP, against Hourglass Ambient Soft Glow Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest shade match4WPScore
Shade match55% of overall94
Colour91#b28364#b3896dVery close colourColour difference 2.2 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 4WP.

Same or better

  • $11 less
  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

TIRTIR Mask Fit AI Filter Cushion in 37N PEANUT ALMOND, against Hourglass Ambient Soft Glow Foundation in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest overall alternative37N PEANUT ALMONDScore
Shade match55% of overall84
Colour87#b28364#b5825aVery close colourColour difference 2.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.1
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall67
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 83/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 37N PEANUT ALMOND.

Same or better

  • $35 less
  • Very close colour
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Matte finish instead of natural
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

18 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 4WP

Best price
$49SephoraSephora
$11 less (18%)

Your shade $60 at Sephora

SephoraView at Sephora

Closest overall alternative

TIRTIR Mask Fit AI Filter Cushion 37N PEANUT ALMOND

Match price
$25Ulta BeautyUlta Beauty
$35 less (58%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.