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Ambient Soft Glow Foundation 7 dupes and alternatives Hourglass

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol3Vegan0Cruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches in gel form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 250 Cream Beige

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
7Change shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
The match
CoverGirl
250 Cream Beige
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
92out of 100
Colour
94
Depth
95
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$14.78WalmartWalmart
$45.22 less (75%)

Your shade $60 at Ulta Beauty

WalmartView at Walmart

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Fair Ivory
    Shade match 89
    $18.99Ulta BeautyUlta Beauty$41.01 less (68%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Creamy Beige
    Shade match 88
    $18.99Ulta BeautyUlta Beauty$41.01 less (68%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 7 (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Warm

    • Close colour
    • Light · Warm undertone

    $42

    SephoraView at Sephora
  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    10 Light Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 10 Light Golden

    • Close colour
    • Light medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.5 Medium Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.5 Medium Nude

    • Very close colour
    • Light medium · Neutral undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Close colour
    • Light medium · Warm · peach undertone

    $24

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Close colour
    • Light medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Close colour
    • Light medium · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 250 Cream Beige, against Hourglass Ambient Soft Glow Foundation in 7. Every attribute compared, with its share of the score.

ComparedYour shade7Closest match250 Cream BeigeScore
Shade match55% of overall92
Colour94#d0ae92#d7b397Very close colourColour difference 1.6 (0 is identical)
Depth95Light mediumLight mediumSameDepth difference: 2.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 250 Cream Beige.

Same or better

  • $45.22 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same natural finish
  • Same medium coverage

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 250 Cream Beige

Best price
$14.78WalmartWalmart
$45.22 less (75%)

Your shade $60 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.