Ambient Soft Glow Foundation 9.5 dupes and alternatives Hourglass
4.0 (784)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
81
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· Does not claim transfer resistance· Not marketed for combination/oily skin
Score details
Shade match
83
Finish & visual result
100
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
79
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
$49Ulta Beauty(product price)$11 less (18%)4.3 (600)
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Light rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
$49Ulta Beauty(product price)$11 less (18%)4.3 (600)
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Light rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
81
Wear & performance
68
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 43% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance
Matches: Very close colour· Similar undertone (neutral vs cool)· Same natural finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
81
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/sensitive skin
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
81
Wear & performance
68
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 43% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, neutral undertone
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
89
Wear & performance
82
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/combination/oily/sensitive skin · Contains listed fragrance
Matches: Similar undertone (neutral vs cool)· Same natural finish· Claims colour stability
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
81
Wear & performance
63
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for combination/sensitive skin
The closest shade to Hourglass Ambient Soft Glow Foundation 9.5 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool, against Hourglass Ambient Soft Glow Foundation in 9.5. Every attribute compared, with its share of the score.
ComparedYour shade9.5Closest shade matchTan CoolHow they compareScore
Shade match55% of overall97
Colour60%95#c0957b#bb947dLooks identicalColour difference 1.4 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Neutral Cool 310, against Hourglass Ambient Soft Glow Foundation in 9.5. Every attribute compared, with its share of the score.
ComparedYour shade9.5Closest overall alternativeMedium Deep Neutral Cool 310How they compareScore
Shade match55% of overall96
Colour60%94#c0957b#c69a80Very close colourColour difference 1.6 (0 is identical)
Depth15%95MediumMediumSameDepth difference: 2.8
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 90/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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