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Ambient Soft Glow Foundation 9 dupes and alternatives Hourglass

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol4Vegan3Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage.

Closest shade match: L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 5-6 Medium Tan

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
5-6 Medium Tan
Depth and undertone: Medium · Warm
Finish and coverage: Radiant · Light coverage
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$20.99Ulta BeautyUlta Beauty
$39.01 less (65%)

Your shade $60 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 11

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Fenty Beauty
11
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Light coverage
Overall match
85out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
93
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Geller

    Baked Balance-n-Brighten Color Correcting Foundation

    Medium
    Shade match 91
    $38Ulta BeautyUlta Beauty$22 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Matte rather than natural finishLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    80

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for sensitive skin

    Retailer shade note: Laura's shade! for medium skin

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    6W
    Shade match 93
    $35Ulta BeautyUlta Beauty(product price)$25 less (42%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim transfer resistanceNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium with warm golden undertones

    High confidence· Digital match

    View match
  3. #5 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    5N
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)$25 less (42%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium with neutral, subtle olive undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 9 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 5-6 Medium Tan, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest shade match5-6 Medium TanScore
Shade match55% of overall93
Colour89#c09876#be966dVery close colourColour difference 2.4 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Nude Hyaluronic Tinted Serum in 5-6 Medium Tan.

Same or better

  • $39.01 less
  • Very close colour
  • Same warm undertone
  • Light rather than medium coverage

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 11, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest overall alternative11Score
Shade match55% of overall84
Colour89#c09876#c4946cVery close colourColour difference 2.5 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 85/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint in 11.

Same or better

  • $19 less
  • Very close colour
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • No long-wear claim

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Nude Hyaluronic Tinted Serum 5-6 Medium Tan

Match price
$20.99Ulta BeautyUlta Beauty
$39.01 less (65%)

Your shade $60 at Sephora · product price; shade not separately priced · lowest price $15.82 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint 11

Match price
$41Ulta BeautyUlta Beauty
$19 less (32%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.