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Ambient Soft Glow Foundation 9 dupes and alternatives Hourglass

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 31

Only showing matches with light coverage, in liquid form.

  • 12 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 6W

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
9Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
The match
Kylie Cosmetics
6W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Light coverage
Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
82
Wear (Wear & performance)
61
Skin (Skin suitability)
40
Shade match
93out of 100
Colour
89
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$25 less (42%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    5N
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)$25 less (42%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneLight rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    40

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin

    Retailer shade note: medium with neutral, subtle olive undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Ambient Soft Glow Foundation 9 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Very close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Caramel

    NARS Radiant Creamy Concealer, shade Caramel

    • Close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Very close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 6W, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.

ComparedYour shade9Closest match6WScore
Shade match55% of overall93
Colour89#c09876#c4966cVery close colourColour difference 2.4 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Normal, dry, combination, oily, sensitiveCombination, normalBoth marketed for normal/​combination skin
Overall match 83/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 6W.

Same or better

  • $25 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for dry/oily/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 6W

Match price
$35Ulta BeautyUlta Beauty
$25 less (42%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.