Ambient Soft Glow Foundation 9 dupes and alternatives Hourglass
4.0 (784)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$53Ulta Beauty(product price)$7 less (12%)4.5 (10,601)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: No blurring effect claimed· Does not claim a lightweight feel· Not marketed for dry/oily skin
Score details
Shade match
88
Finish & visual result
89
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral golden undertones
$38Ulta Beauty(product price)$22 less (37%)4.0 (122)
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
82
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Matte rather than natural finish· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
73
Wear & performance
72
Skin suitability
80
Very close colour · Matte · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: Laura's shade! for medium skin
$22Ulta Beauty(product price)$38 less (63%)3.5 (42)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
$24Ulta Beauty(product price)$36 less (60%)4.3 (6,617)
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Slightly lighter· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
72
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium to tan skin w/ warm golden undertones
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
79
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
89
Wear & performance
54
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
$35Ulta Beauty(product price)$25 less (42%)4.5 (1,573)
Matches: Near-identical swatch colour· Same natural finish· Claims a skin-like finish
Differences: Olive rather than warm undertone· Light rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
82
Wear & performance
61
Skin suitability
40
Looks identical · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Olive rather than warm undertone · Light rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/oily/sensitive skin
Retailer shade note: medium with neutral, subtle olive undertones
$25Ulta Beauty(product price)$35 less (58%)4.3 (340)
Matches: Near-identical swatch colour· Both claim transfer resistance· Claims not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
75
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
89
Wear & performance
54
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
$20.99Ulta Beauty(product price)$39.01 less (65%)4.3 (8,122)
Matches: Very close colour· Same warm undertone
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
62
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to Hourglass Ambient Soft Glow Foundation 9 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 147W, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.
ComparedYour shade9Closest shade matchMedium Dark 147WHow they compareScore
Shade match55% of overall98
Colour60%97#c09876#bd9572Looks identicalColour difference 1.0 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.6
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Warm 350, against Hourglass Ambient Soft Glow Foundation in 9. Every attribute compared, with its share of the score.
ComparedYour shade9Closest overall alternativeMedium Deep Warm 350How they compareScore
Shade match55% of overall93
Colour60%89#c09876#c1926cVery close colourColour difference 2.4 (0 is identical)
Depth15%96MediumMediumSameDepth difference: 2.2
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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