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Illusion Luminous Glow Foundation SPF 30 10 dupes and alternatives Hourglass

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol7Vegan2Cruelty-free4Oil-free4With SPF1Mineral0

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Only showing matches with medium coverage, without fragrance.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 31 Medium Neutral

The equivalent shade and the most similar foundation overall.

Your shade
Hourglass
10Change shade
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
The match
e.l.f. Cosmetics
31 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
76
Wear (Wear & performance)
65
Skin (Skin suitability)
90
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$52 less (87%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    15N
    Shade match 96
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    13 Olive
    Shade match 89
    $58SephoraSephora$2 less (3%)

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    57
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Does not claim not settling into lines · No SPF

    Retailer shade note: medium with olive undertones

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    336N
    Shade match 93
    $48SephoraSephora$12 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    73
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  4. #5 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 80 Tawnied Beige
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)$21 less (35%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    316N
    Shade match 92
    $48SephoraSephora$12 less (20%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    73
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF

    Retailer shade note: for medium skintones with neutral peach undertones

    High confidence· Digital match

    View match
  6. #7 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Suede
    Shade match 90
    $38SephoraSephora$22 less (37%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Does not claim transfer resistance · Not marketed for dry skin · No SPF

    Retailer shade note: medium (cool olive)

    Medium confidence· Digital match

    View match
  7. #8 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 97
    $48SephoraSephora$12 less (20%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 95
    $18.99Ulta BeautyUlta Beauty(product price)$41.01 less (68%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcoholNo SPF

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Hourglass Illusion Luminous Glow Foundation SPF 30 10 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Looks identical
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Very close colour
    • Medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.3 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.3 N

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Very close colour
    • Medium · Neutral undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral, against Hourglass Illusion Luminous Glow Foundation SPF 30 in 10. Every attribute compared, with its share of the score.

ComparedYour shade10Closest match31 Medium NeutralScore
Shade match55% of overall97
Colour96#d09a71#d59a70Looks identicalColour difference 1.3 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 31 Medium Neutral.

Same or better

  • $52 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim transfer resistance
  • No SPF

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 31 Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$52 less (87%)

Your shade $60 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.